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Publishing, moderation, monitoring e-reputation, managing advertising campaigns on social media… the job of a community manager has many facets and requires the use of certain tools to be more efficient. There are many services available, so I am offering you a selection of 10 tools that make life easier for our dear community managers… (…)
via The 10 tools that make life easier for community managers.
In short : in a context where prospects’ attention has become the rarest resource, discover how to orchestrate intelligent, high-performing sales journeys. Thanks to the lessons learned shared at the Intelligence Marketing Day 2026 by Sophie Panot (CEO of Webmecanik) and Hervé Schluraff (Magnetic Way), explore concrete AI-enhanced automation scenarios to boost your acquisition and […]
Email has gone through every digital revolution without ever losing its place. If it remains the most powerful channel, it’s because it’s built on three things that...
Everything you need to know about email tracking and the CNIL’s new recommendations to stay compliant with the GDPR and continue to manage your campaigns effectively.
Lead nurturing is not just a sequence of automated emails. It’s the art of keeping a relevant conversation with your prospects until they’re ready to buy. This guide gives you the keys to structure campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you must define […]
Introduction You’re already well established in your market. Your target is clearly defined, your marketing channels are in place, and you may have even carried out an audit of your past activities. But one question remains essential: are your marketing messages truly performing? Whether it’s email, WhatsApp messages, SEA campaigns, social ads, or SMS, every […]
Let’s be honest: when we talk about email marketing, we often think about the subject line, design, the header, or even the famous CTA. But statistics? They’re sometimes pushed into the background… until the moment you ask, “But did someone really read this email?” This is where an analysis of open rates, clicks, bounce rates, […]
