#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Data: classify your prospects using scoring methods
Today, a majority of companies opt for an Inbound Marketing strategy, a strategy recognized for promoting lead acquisition. But then, what do you do with these new prospects? You need to be able to distinguish those who are genuinely interested in your product from those who are just starting to look around and learn about […]
4 years of experience make Webmecanik the Mautic specialist in France
Webmecanik has now been offering its version of marketing automation based on open source Mautic for VSEs, SMEs, mid-sized companies, large groups and startups for 4 years. To be precise, this dates back to the version 1.1.2 (2.15.1 as of today) of Mautic dated June 9, 2015. This track record allows us to state that today we […]
Your students’ trust, an ongoing challenge
According to a study carried out at the end of 2015 by the agency Noir sur blanc, no fewer than 80% of business schools have evolved their brand over the last 15 years. In just a few years, branding has become a strategic discipline for all higher education institutions. Yet 20 years ago, likening a […]
The Era of Inbound Recruiting – When Marketing Inspires Human Resources
Implementing an Inbound recruiting or Inbound HR methodology pursues the same objective as its marketing counterpart: growing the company. Inbound recruiting is a recruitment strategy that aligns HR needs with candidate aspirations. From HR marketing to employer branding and career sites, all of these are levers integrated into this 3.0 recruitment strategy. Derived from Inbound […]
5 essential points to start the customer relationship revolution in Education
In the past, job fairs, training catalogs, and employment guides were the preferred tools used by schools and training centers to recruit their students. With the rise of new technologies, becoming visible on search engines, being active on social media, attracting, convincing and converting your visitors into applicants or students has become the new rule […]
3 ways to use thank-you emails
There are different kinds of marketing emails that are sent to your contacts thanks to email builders in marketing automation. Depending on the needs and goals of your strategy and your company, you can send newsletters, targeted emails, emails centered on your visitors’ behavior, content emails to nurture your prospects, etc. Each choice is made […]
Webmecanik: the B2B lead machine recommended by appvizer magazine
Dear marketing managers, dear sales directors, Do you know these figures? • 90% of B2B decision-makers refuse sales phone calls, • 61% first look for information on a search engine like Google, • the effectiveness of marketing automation increased by +69% in 1 year, • the number of companies using a dedicated platform doubled in […]
Webmecanik Automation Update – February 2019
New features and functional improvements Forms New form action: possibility of triggering the download of “the latest resource” assigned to a category – see FAQ. Phone number format validation: possibility of enabling restriction to the international format on a phone-type field. Very useful when you use the SMS channel. Campaigns Update the company: in the […]
Webmecanik exceeds its targets in 2018 and goes international!
On behalf of the entire Webmecanik team, and as Europe’s first publisher of Open Source marketing automation software solutions in Europe, I am proud to announce an excellent year in 2019. We have just finished above our targets, with revenue increasing by more than 30% and 40 new customers including renowned brands such as Engie, Crédit […]
Marketing Scoring: adopt the right habits and the right tools!
With the implementation of inbound marketing techniques, your company may collect more data about your prospects than it is able to process. A relevant strategy for qualifying them is to implement a marketing scoring method which, by assigning a value to each prospect, will allow you to quickly identify the most interesting targets. Our advice […]
Did you miss the recap of the 9 Web Summit 2018 trends?
Web Summit 2018 took place from November 5 to 8, 2018 in Lisbon. More than 70,000 visitors gathered to attend the trade show described as “the best technology conference on the planet” by the famous American magazine Forbes: Web Summit. Sophie Panot, Sales Director at Webmecanik and Marie Chambon, CEO of Enjoy studio, had the chance to attend this great […]
When proprietary software is afraid of Open Source
After reading an article written by a marketing automation software vendor that stunned me, I wanted to shed some light on these false and deceitful statements, which clearly show the philosophy and values of certain players in the market. Without bashing or pointing fingers at these people, I will simply take an educational approach and […]
The 6 benefits of Marketing Automation that will convince you!
More and more people are talking about Marketing Automation today. But do you really know what lies behind this term? Do you know how and why to use it? Do you know whether it can adapt to your industry? Through this article, discover the secrets of Marketing Automation and the major business opportunities it represents. 1. […]
Email statistics: Key figures
In 2018, the company Getresponse published its report with figures on email marketing. More than 2 billion emails were analyzed, across 126 countries and 19 different industries. To help you optimize your email marketing strategy, we have highlighted the key figures from these email statistics. These figures confirm that the 2018 Inbound Marketing priorities are the […]
Web Summit 2018, as if you were there!
Who wouldn’t want to take part in the biggest tech trade show in Europe? In answer to that question, you certainly won’t find Sophie, Marie and Stéphane. Indeed, all three of them flew to Lisbon to take part in 3 days of pure inspiration. Stéphane Couleaud, CEO of Webmecanik, had the honor of being part […]
Multichannel marketing, a success factor
There are many marketing strategies available to businesses. These companies often have every interest in not limiting themselves to online or offline channels, but rather choosing a mix of both in order to properly cover the market and even offset losses in case one of the chosen channels does not achieve the expected success. So, […]
5 tips for creating engaging signup forms!
In 2017, there were 3.7 billion people in the world using email, and this number is expected to increase to 4.3 billion in 2022. With half of the world’s population using email, and the ability to reach these people at any time of day, email marketing is a very important technique for building a database. So, how […]
Boost your conversions with a retargeting strategy
What is retargeting? Retargeting is an online marketing strategy that allows you to showcase your brand to users who have left your website without converting. By adding a tracking pixel to your site, you will be able to see when they leave your site and set up an ad on another independent site, simply to […]
Inbound Marketing: Key Figures for 2018
As every year, Hubspot has released its new report with figures on inbound marketing. A comprehensive study carried out with more than 6,200 people from 99 different countries and working in different industries and business sectors. Once again this year, the famous State of Inbound 2018 highlights the many advantages and strengths of inbound marketing. The state […]
13 email marketing mistakes to avoid to increase engagement
After having discovered the concept of newsletters and tips for success, here are a few arguments in favor of email marketing! With an average ROI of 3.8% and 3.7 billion users worldwide, and projected growth reaching 4.1 billion in 2021, email marketing is one of the three most influential sources of information. Excellent news for […]
7/7 timeless marketing strategies: analyzing results.
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So this is the purpose of this article: to […]
6/7 timeless marketing strategies: social media
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on a great many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. The purpose of this article is therefore […]
7 reasons to train in digital
How are traditional and digital marketing different? In traditional marketing, communication only goes in one direction, with the company speaking directly to its audience. Admittedly, in digital marketing, it is still possible to see this type of communication being used. However, there is a focus on multidirectional communication, with companies speaking to and listening to […]
The end of Mautic Cloud Free
This Monday of November, Mautic Inc. Team has announced the end of Mautic Free. The Free Cloud version of Mautic Open Source project hosted by Mautic Inc., that could be seen as a huge earthquake for several users, but I will tell you now why it is not. In fact, I think that has been […]
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