#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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We’re featured in Maddyness
The French startup ecosystem raised nearly 327 million euros this week, and once again we are very proud to be part of it! Read the full article
The TOP 3 marketing automation fails caused by the CRM
You use a CRM such as Salesforce, SugarCRM, Zoho CRM, InesCRM, SAP, Microsoft Dynamics, etc… and you’re wondering whether you should connect it to your future acquisition, a marketing automation software solution? Here are the TOP 3 reasons why data synchronization with your CRM is strongly recommended. TOP 3 fails in CRM <-> Marketing automation sync. […]
Tpm2015 – Marketing automation and tourism
“Marketing automation and tourism: What if we stopped getting robbed by the giants of the web?” at the Tourism Professional Meeting 2015 at HES-So in Sierre on December 4, 2015 On Friday, December 4 in Sierres, Switzerland, around 300 tourism professionals came to Tpm2015 at the School of Management and Tourism for a full day […]
Our fundraising is featured in Journal du Net
The French web raised 86.5 million euros in November 2015 and we are proud to be part of it! The Web services sector collected 43.5% of the total amount thanks to eight operations (37.6 million euros raised). For once, it is the connected devices sector that comes next thanks to Netatmo with four operations and 33.25 million euros […]
Webmecanik is launching its Marketing Automation solution dedicated to consulting agencies.
Webmecanik’s solution gives consulting agencies the power to decide what rate to apply to their clients to automate multi-channel customer relationships and measure results. Paris-Annecy le 24 Novembre 2015 Webmecanik, Marketing Automation software editor, is launching a solution designed for consulting agencies that is 2 to 5 times cheaper than equivalent solutions. The […]
Inbound marketing represents the revival of B2B marketing
Le Vertone’s Green Paper on inbound marketing has just been published. I was happy to participate in an interview with some of the market’s most important editors such as Oracle, Hubspot, and Marketo, as well as our friends from Zuma, 1min30, Aressy, Pim-Bim, Les Navigateurs ou Plezi. A summary of the state of B2B inbound […]
Webmecanik strengthens its position in the Marketing Automation sector | IT Espresso
The French publisher Eureos is changing its name to Webmecanik and has just raised 500,000 euros to strengthen its presence in the “marketing automation” market through its partner agencies. Initially specialized in Web marketing solutions, the French company Eureos, created in 2006 and acquired in 2013 by Stéphane Couleaud, is changing its name and becoming […]
Press Release: Eureos changes its name and raises €500K
Annecy, November 17, 2015: Eureos, the Annecy-based small business specializing in web marketing solutions, is becoming Webmecanik and is completing its transition toward publishing Marketing Automation software. To accelerate its development and growth, it has finalized financing of 500,000 euros (300,000 euros in equity investment and 200,000 euros in additional loans). FROM EUREOS […]
The first marketing automation license for €1,000!
We are pleased to announce the launch of a new Marketing Automation license format, the most accessible on the market! So you can get started now. You want to get started with Marketing Automation, you are a young company or a start-up, you do not yet have a sufficient database to start with a standard […]
The cycle of life continues
This year marks Eureos’ 9th anniversary. We have a lot to celebrate and we have two announcements to make. But let’s start with a look back over the road we’ve travelled. Our story The company was founded in 2006 by Jérôme and Jean-Marc whose project was to put industrial companies in contact with one another […]
8 tips to leverage visitors who do not convert on your websites
Your website generates traffic. Do you know how many visitors you convert into customers? I can tell you there is a high chance that you do not exceed a 1% conversion rate. If you are good, you will get to something like 2%, and if you are well supported, you may get close to 3%. […]
Marketing Tuesday at 1min30
Webmecanik at Marketing Tuesday at the 1min30 agency on November 3, 2015 at 6:30 p.m. The inbound marketing agency 1min30, partner of Webmecanik, invites Stéphane Couleaud to present Marketing Automation, a technique that enhances the brand strategy and content of companies wishing to convert their prospects into customers. By maintaining an optimized and automated relationship with the […]
The value of sales alerts
Sales teams often handle multiple accounts and tasks every day, and reminders and notifications are essential to manage them. Marketing automation, more than ever, must send alerts! Because marketing automation makes it possible to reduce the number of ignored prospects from 80% to 25%*, it would be a shame not to be informed so you […]
Lead Stage? A First Approach…
There is an approach in lead generation strategies that consists of setting up a scale of “lead stages,” the steps our leads will go through. I am often asked the question “What exactly does that involve? But why do it?“. Here I will provide a few elements of an answer. Essential for measuring ROI If […]
B2B Marketing Automation
I sometimes hear that Marketing Automation is a tool suited to B2C. To answer these questions or sometimes assertions, it is true that Marketing Automation adapts very well to situations where a company, an industrial business, or an e-commerce site for example has a consumer as its customer. You will find an example of use […]
Identification and tracking of your visitors
The identification and tracking of your visitors with Webmecanik Give yourself the ability to record every action of your visitors. And benefit from a fine level of granularity for each individual. Please note: any visitor visiting your site will be associated with an IP address and a cookie of their own. As long as they […]
The drag & drop email editor
Emails, the heart of marketing automation, deserve a high-flying email editor! Obviously, our email editor is mobile-responsive, it has email templates and works with drag & drop to easily build magnificent emails in just a few minutes… And that’s not all. An overview of all the features of our Webmecanik email editor : Provision of pre-designed […]
MailChimp vs. Webmecanik
I hear more and more people asking me how MailChimp manages to offer a solution called Automation (and not Marketing Automation) that is so inexpensive compared with our Marketing Automation software such as Webmecanik. Let’s take the time to compare the tools Yes, because it’s all well and good to want to compare prices, but […]
Experience sharing: Being on the Jury at IPAC!
Today is a day like any other. I open my PC & dive into my AdWords campaigns, review my current projects and deal with urgent matters. I get as much done as possible because this afternoon I am about to have a new experience that will take me back to my student days: I will […]
Progressive profiling, or the smart form
Some Marketing Automation tools allow you to implement a “Progressive Profiling,” or progressive profiling feature on your forms. Pro… what?! Progressive profiling: what is it? Progressive Profiling adds intelligence to the forms on your web pages. Indeed, this enables the dynamic display of the form according to the data that is already stored in your […]
New: social media, a new data source
Many of you ask us “can Webmecanik process internet users’ data on social media?”. It’s an excellent question because, as we all know today, social media is a source of valuable information for generating leads. Social media and Marketing Automation I am therefore pleased to answer YES! From the end of 2015, Webmecanik will integrate […]
Today I work in web…
Originally from a small village in the Bargy range, I am a snowboard enthusiast. I should logically have ended up as a ski patroller at a resort, the job all little girls dream of in Haute-Savoie. But that ambition quickly crashed against the relentless cliffs of the harsh reality of life: in the end, I […]
LUNDEEK at Webmecanik #OpenCompany
What is Lundeek? Added to the Larousse last month, it is a contraction of Monday and Geek: the meetup is on Monday and we talk web marketing and Geek stuff! Who can take part in Lundeek? You’ll find all kinds of profiles: salespeople, marketers, analytics specialists, graphic designers, geeks (the real ones, straight out of […]
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