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Comparison of Marketing Automation solutions
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Comparison of Marketing Automation solutions

We regularly provide a comparison of different marketing automation software on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer a pairwise comparison of software solutions following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you find the marketing automation platform that suits you.


Webmecanik


Leading French publisher of Marketing Automation software based on Mautic Open Source code, which guarantees the longevity of investments made by companies and digital agencies with more than 150 developers worldwide. This SaaS solution offers a stable version, hosted in France with local support and compliant with the new GDPR regulation.

Eloqua


Eloqua was the first marketing automation solution to appear in 1999. Acquired in 2013 by Oracle, Eloqua presents itself as a cloud solution and has found success in B2B. It is aimed primarily at mid-sized companies looking for a technical solution with a good number of APIs and additional services.
See the comparison between Webmecanik Automation and Eloqua.

Marketo


Marketo, one of the global leaders in the field of marketing automation, was created with the aim of providing marketers with a way to personalize their interactions with their customers and provide them with detailed reports. The company now offers a range of products focused on customer marketing and data analysis, and is aimed primarily at large enterprise and mid-sized company clients.
See the comparison between Webmecanik Automation and Marketo

Hubspot


HubSpot is a platform offering a suite of software dedicated to companies that are following an inbound marketing approach. It remains the leader in marketing automation since it is the historical player. Its various software solutions make it possible to develop more personal relationships with contacts, from the first interaction to customer loyalty.
See the comparison between Webmecanik Automation Automation and Hubspot.

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