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How to Get Started with Marketing Automation?
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How to Get Started with Marketing Automation?

The 9 points to address to ensure the proper implementation of a Marketing Automation software

7% of companies believe that traditional marketing techniques have less and less impact in their strategy. – markentive.fr

There are plenty of things to do at the start, and it will require continuous improvement. That said, after choosing your Marketing Automation platform and signing your contract, I recommend that you focus on the first steps to put in place with Marketing Automation in a free support guide:

  1. Account settings
  2. Database management
  3. Content management
  4. Emails
  5. Forms
  6. Landing pages
  7. Nurturing campaigns
  8. Segmentation and alerts
  9. Integration with other digital technologies

If you have human resources available (2 to 3 people), you should be able to put all this in place within the first 30 days. If you are the only person in charge of Marketing Automation (plus everything else), plan for 60 days instead.

In any case, with this guide you will have a roadmap allowing you to focus on what is the priority.

Also consider calling on your digital agency (here is a list of agencies that are certified in Marketing Automation) to whom you can delegate this in addition to your websites, social networks, traffic acquisition, etc.

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