Contacts in SugarCRM are synchronised with your Marketing Automation solution.
Everytime a contact has been created or modified in SugarCRM, this update will be pushed to the Automation software.
Trigger a campaign and segment automatically the lead according to the info in SugarCRM.

An existing native integration (no additional costs) can push your contacts from Webmecanik Automation to SugarCRM. This action is triggered either from a campaign, a form submission, or lead scoring.