Managing email campaign sends

Email marketing

Create and customize your emails with complete ease. Starting from a library of high-performing templates or your own custom designs, designing superb reusable templates in WYSIWYG is child’s play. Don’t worry about deliverability, we take care of everything with our partner Mailjet, the European leader in email sending.

Customize your email campaigns for each of your contacts with dynamically tailored content to boost your open and click-through rates.

Finally, use marketing emails as a simple monthly newsletter, or go much further by integrating them into automated nurturing campaigns so that your emails reach each recipient at the most opportune moment.

Features

Designing an email in just a few clicks is possible. Features such as auto-save, undo, and smooth drag & drop are what await you in Automation’s email builder. You can customize column sizes, customize social media logos, create the perfect button and add it to all buttons in a single click. Everything is designed for a pleasant and easy user experience.

Dynamic content

Dynamically present the most relevant content to your audience when they are active. That’s the essence of dynamic content.

Across the different communication channels (emails, SMS, notifications, etc.), adapt and personalize the content displayed automatically to your contacts based on numerous behavioral and demographic criteria.
Whether it’s simply displaying your contact’s first name, or you want to adapt the images and paragraph content of your emails according to their industry, it’s possible in just a few clicks!

A/B Testing

Working on your email subject line is probably the best way to increase your open rate. With our A/B Testing feature, you can create as many variants as you like to find out which type of hook best matches your audience.

You can also use A/B testing in your email campaign to try to improve the click rate or the number of visits generated on your site following the sending of an email. It’s simple, fast, and our marketing automation software highlights the most relevant variant!

RSS to Email

Make sure your audience never misses your articles. We know that producing content takes time, so that you can focus on this task rather than creating emails, we created RSS to Email.

Your email is automatically composed with content from your RSS or Atom feed (from a blog, for example). All you have to do is choose the day you want to send your news!
It’s an excellent way to bring quality content to your contacts, improve your brand image and awareness, and create new opportunities for your leads to click on targeted calls to action.

Email deliverability

Effective automation of email campaigns requires impeccable deliverability. We work with the deliverability team at Mailjet, our technical partner and the European leader in email marketing, 100% made in France and GDPR compliant. This ensures that messages arrive where they are expected: in your contacts’ inboxes.

In addition, be aware that sending emails through automation, and therefore in a drip sequence, has a very positive effect on your deliverability. You’ll understand that Gmail prefers an almost unique email to an identical email received in 10,000 copies at once in its users’ inboxes. With automation, improve your performance.