Automate your business relationship

Capture your website visitors

Encourage your visitors to discover your website through landing pages, to subscribe to your communications, to download content, to participate in webinars, to make a contact request or a demonstration of your products demand.

Use the landing page tool to customize your page with your brand and create engaging forms to retrieve information from your visitors. Encourage your visitors’ conversion with calls to action (CTA) highlighted in strategic places of your pages.

Test the effectiveness of your landing pages and CTA by analyzing submission results to make changes and further improve your conversion performance.

Qualify your contacts database

Once your visitors were captured, optimize your database to retain only the most qualified contacts and most interested in your brand.

Analyze the behavior of your website visitors, their actions, pages visited, documents downloaded. Implement rules in the marketing automation software to segment your contacts automatically and adapt your communication to the navigation characteristics of your contacts.

Categorize your contacts so that you can communicate the right information to the right people at the right time according to their navigation behavior. Offer them a personalized experience to push them further for conversion or to build loyalty to your brand.

Increase their interest with nurturing actions

Build nurturing campaigns using all points of contact with your visitors to move them forward in their decision cycle. Use emailing, push notifications, SMS, business notifications in one tool.

Highlight your content in your lead nurturing strategy so your contacts can find the information that matches their progress in the conversion funnel. Add or remove points with the lead scoring feature, allowing your sales team to recover only the most qualified leads to contact.

Synchronize your CRM with the marketing automation software to link the behavior on your website and the actions that contacts perform, with the business relationship they have with your team.

logiciel marketing automation

Enhance your relationship and the act of purchase at the right time

Adapt your communication according to the information gathered with the marketing automation software. Customize the experience to turn your leads into customers faster with tailored content within a lead nurturing strategy, a well-designed emailing, and business notifications when your lead achieve a determined lead score.

Raise your customer loyalty even after the act of purchase and turn them into promoters of your brand. Synchronize your software with social network accounts to identify the contacts related your brand, find out what they are talking about, and engage a conversation with them.

Create a real ambassador strategy for your customers with marketing automation by providing them the necessary information for their evolution. Monitor their actions on your website and use behavioral analysis to improve your content marketing strategy.

Features

Webmecanik Automation is a web software that analyzes and records the behavior of your visitors on your websites. Thus, it automatically activates actions of contact and information with your prospects and customers according to their profile and their activity.
Lead generation and conversion

Highlight your content and increase your conversion with landing pages ready in just a few minutes. Add forms and call-to-action buttons to convert your visitors from anonymous to identified prospects. Follow your prospects' behavior on your website to offer them a personalized experience and boost their decision cycle.

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Automated campaigns

Save valuable time for your sales and marketing teams by automating your relationship with your prospects. Create workflows with just a few clicks and integrate the right tools to reach all your points of contact.

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Lead Management

Collect all your visitors, prospects and customers information in your marketing automation software and synchronize it with your CRM. Learn more about your contacts and quickly identify the most qualified by implementing a lead scoring strategy. Go even further with the Account Based Management (ABM) feature to highlight business opportunities by company.

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Multichannel communication

Keep in touch with your identified prospects to help them to move forward in their decision cycle. Follow their journey and create a link between their contact points and your brand. Use different communication channels such as: emailing, SMS, social networks, push notifications.

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Emailing & RSS to email

Send messages and communicate with your database with emailing! Simple and easy, personalize your business relationship to convert your prospects and give them the information they need at the right time. Whether monthly newsletters or automated campaigns, bet on email marketing!

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Account Based Management

Collect the name of the company behind your anonymous visitors, track the group activity of your contacts belonging to the same company and keep your team informed about all the actions and activities associated with the same account. Thus, you ensure the best possible experience for your leads with your company.

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Analysis & ROI

Analyze all your marketing automation actions to adjust your strategy, refine your messages and know your audience. Make reports on your performance directly in the tool and demonstrate the return on investment of your marketing strategy.

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GDPR

Webmecanik is a pioneer in GDPR compliance for marketing automation software. We have well before May 28, 2018, put in place the necessary actions to the compliance. Moreover, our suppliers are too. Check all our GDPR features.

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Integrations

Webmecanik Automation is connectable with all major CRM solutions on the market as well as with more than 300 other software thanks to Zapier. Thus, you can be sure that information flows well between different softwares.
It's simple, indispensable and free.

A complete tool for everybody

It does not matter if you are a newbie or an expert in marketing automation, a small or a large company, if you have 1,000 or 100,000 contacts, because with Webmecanik Automation you have access to all software features from the very beginning. You start with a fullbodied tool to put the odds on your side, like everybody: unlimited emailing, email support, account manager, infrastructure security and data hosting in France or  in Switzerland.
We support you in your marketing automation project and offer a program that suits your business.

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Our DNA is about proximity, accessibility and performance. That’s why our sales and marketing softwares are easy to use, affordable and meet the standards of the marketing automation and CRM markets. This is also why we train our users through our certified training courses and our support has a 98% satisfaction rate for more than 4 years.

Norman Pracht - General Manager - Webmecanik

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They trust us

Indexel agency boost Renault Sport into the world of Marketing Automation!

The challenge for Renault Sport was to unify their databases, to segment and qualify in real time  250,000 B2B and B2C contacts to receive the right content at the right time. Goal: to generate traffic on Renault Sport’s BtoB and BtoC websites. The problem was that until then, their databases were exploited on different emailing or CRM tools.

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