Gestion par dossiers
Intelligence artificielle (IA marketing)
Segmentation marketing
Communication multicanale
Automatisation de workflows
Email marketing & newsletters
Formulaires intelligents
Landing page
Contenu dynamique email et web
Tracking comportemental
Lead scoring
Objets personnalisés
Générer des leads qualifiés
Fidéliser ses clients
Personnaliser sa communication
Intégrations
Migration vers Webmecanik
PartenairesThe software to automate your marketing
More qualified leads, boosted conversions, time saved.
The Marketing Automation tool that turns your data into a real growth lever.
More than 700 clients are already satisfied with Webmecanik Automation,
from start-ups to large enterprises
Why choose Webmecanik Automation?
Webmecanik Automation is the French marketing automation solution that turns your campaigns into a growth engine. From the first interaction to conversion, keep control over every stage of the sales cycle and boost your ROI with our advanced features.
A simple and intuitive interface
French expertise at the service of your projects
Tailor-made and committed support
Convert your visitors into qualified leads
Make the most of every visit to your site to enrich your contact database. Whether subscribing to your communications, downloading content, participating in webinars, requesting contact, or scheduling a demo, you can easily capture essential information and generate concrete opportunities for your nurturing campaigns.
Automate your processes
Marketing pop-up
Behavioral visit tracking
Identify and segment your hot prospects
Stop wasting time on low-interest prospects. With scoring and advanced segmentation, quickly identify those ready to buy and tailor your actions to their profile and behavior.
Advanced segmentation
Lead scoring
Behavioral tracking
Engage your leads with personalized campaigns
Develop and maintain your prospects’ interest by supporting them throughout their journey. By sending the right message at the right time, you strengthen the relationship with your prospects, naturally guide them toward conversion, and maximize the impact of your marketing actions.
Automated workflows
Multichannel communication (email, SMS, WhatsApp)
Advanced content personalization
A single tool to grow your business
Collect more qualified leads
Automatically generate qualified prospects and focus your efforts on the ones that really matter. Your campaigns target the right people at the right time, with no extra effort.
Save time and be more efficient
Automate repetitive tasks and synchronize your marketing tools. Free up several hours each week to focus on strategy and high value-added actions.
Measure and boost your performance
Easily analyze your campaigns, test different approaches, and let AI recommend the most effective actions to convert your leads.
Your first steps, step by step
Assessment of your needs
We analyze your goals and challenges to ensure our tool suits you.
Free personalized demo appointment
Find out in more detail whether the solution fits your use cases and marketing objectives.
Personalized onboarding
We take the time to support you for optimal handling of your software.
Training and certifications
Our experts train your teams through certification courses in mixed-learning for full autonomy.
Regular performance tracking and review
We regularly analyze your results and adjust your strategy together to maximize your ROI.
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Sync the best tools on the market
Easily connect your business tools and software to centralize your data and automate your processes. Gain efficiency, facilitate collaboration, and maximize the impact of your campaigns.
They say it better than we do
“Marketing automation emerged as an essential tool to implement when we needed to transition from email marketing to marketing automation. Thanks to Webmecanik, we were able to automate our email campaigns and gradually deploy automation campaigns, focusing on nurturing, acquisition, and conversion strategies.”
Hervé Guillaud
Marketing Director Marketing – Dimo Software
The choice of Webmecanik was made after a long analysis process, essential for a banking group with high demands regarding data security. The solution won us over with its simplicity, intuitiveness, and power. After more than two years of collaboration, we appreciate both the tool and the personalized support from a responsive and dedicated team.
Raphaël Dewan
E-marketing Manager – Crédit Agricole
“We chose a French solution with a sales approach from the teams that allows us to collaborate closely and with confidence.“
Jessy Masip
Marketing Manager – 1Life
We are very satisfied with our choice and highly recommend Webmecanik. Not only because it is a French solution supported by a pleasant and dynamic team, but also because the tool is simple, meets our needs, and we trust their teams’ ability to make it evolve to integrate even better with our work processes.
Xavier Grosbellet
Sales and Marketing Director – Ergorecherche
Content to guide your choices
Do you need help better understanding the world of marketing automation? Discover our practical resources to get started and use the right tools.
Comment démarrer avec le Marketing Automation ?
Découvrez tout ce qu’il faut savoir pour bien démarrer avec le marketing automation grâce à ce guide pratique.
Read the article
Qu’est-ce que le marketing automation et à quoi sert-il ?
Définition du marketing automation Les quatre piliers du marketing automation Les critères à analyser avant de choisir son logiciel de marketing automation Le marketing automation se traduit par “marketing automatisé” et permet d’automatiser les tâches répétitives grâce à un logiciel. Ces e-mails, souvent envoyés dans le cadre d’une campagne, peuvent être personnalisés grâce à un […]
Quand le Marketing Automation permet aux grands comptes comme SFR Business de performer
Des problématiques de ciblages, aux scénarios d’automatisation en passant par la création des supports, Olivia Luneau – Responsable Marketing Digital chez SFR Business – nous a partagé son expérience en Masterclass. Cette Masterclass s’est tenue lors de la 6ème édition d’Inbound Marketing France à Rennes. Olivia, pouvez-vous nous décrire les principales missions du Marketing Digital […]
Comment le marketing automation optimise vos événements physiques
Section 1 : Comprendre le marketing automation Définition du marketing automation Le marketing automation désigne l’utilisation de logiciels spécialisés et de technologies pour automatiser des tâches marketing, généralement répétitives, afin d’optimiser les processus, d’accroître l’efficacité et d’améliorer les résultats. Plutôt utilisé lors de campagnes et événements 100% digital, il se prête pourtant aussi aux événements […]
Frequently asked questions
Marketing automation helps save time, improve the relevance of communications, and increase prospect conversion rates. This solution is not limited to sending emails: it facilitates lead nurturing, contact segmentation, and precise tracking of interactions. For any type of company, a marketing automation solution helps structure marketing actions and generate measurable ROI by automating repetitive tasks and prioritizing the hottest prospects.
No, marketing automation goes far beyond lead generation. It is also used to retain existing customers, reactivate dormant contacts, personalize customer journeys and improve the overall experience. Automation enables you to set up scenarios tailored to each stage of the customer lifecycle, strengthening the effectiveness of your marketing campaigns while reducing manual work.
The time needed to deploy effective marketing automation depends on the solution chosen and the support available. At Webmecanik, clients benefit from a dedicated Customer Success Manager, certification training and regular follow-up, which accelerates the setup and mastery of workflows.
Choosing a marketing automation tool depends primarily on your objectives, your budget and the integrations you want to implement. With Webmecanik Automation, you benefit from an intuitive interface, human support with a Customer Success Manager, and a scalable solution suitable for businesses of all sizes. The key is to compare tools based on their features, their ease of use, and how they secure your data, in order to choose the solution best suited to your needs.
Automate your marketing like
80% of the top-performing companies
By choosing Webmecanik Automation, you generate more qualified leads, nurture your prospects, and increase conversions, while saving time thanks to smart, automated campaigns.