Folder-based management
Marketing AI
Marketing Segmentation
Multichannel communication
Workflow automation
Email marketing & newsletter
Smart forms
Landing Page
Dynamic web & email content
Behavioral tracking
Lead scoring
Custom objects
Generate qualified leads
Retaining customers
Personalize your communication
Integrations
Migration to Webmecanik
PartnersMultichannel communication
Communicate across all channels
Benefit from personalized customer journeys
Convert more easily
Email marketing
Email marketing is still the main communication channel for your marketing and digital marketing teams.
Create your emails easily from one of the high-performing templates with the email editor to prepare your communications in just a few minutes. Depending on the goal of your email, you can quickly set up newsletters, automated campaigns, autoresponder emails, or content updates generated directly from your RSS feed.
It becomes easy to optimize your conversion rates with the native integration of A/B testing functionality to increase the number of opens, clicks, and leads generated.
A/B Testing
One of the best ways to understand what works best with your target audiences is through iterative work. But you still need effective measurement tools for each iteration.
That is why we introduced A/B testing as a core feature of your emailing and landing page system. With every change or variation, indicators are clearly identified and separated to help you make the right decisions and continuously improve your marketing and sales performance.
Dynamic content
Dynamic content makes it possible to present your contacts and visitors with the most appropriate and relevant content for their profile, based on their behavior and the demographic information you have.
Very easy to use across all communication channels (emails, SMS, notifications, web pages, etc.), you have a wide choice of variables. So you can simply display your contact’s last name or first name! You can go even further in personalization by changing the entire content of blocks, images, and even calls to action based on the contact’s behavioral history or profile. It’s simple and obvious: would you address an engineer the same way as a buyer?
SMS
More than just an emailing platform, Webmecanik Automation offers you a wide range of communication channels.
SMS is one of them. With more than 88% of the population equipped with a phone, it is a fully fledged medium. Existing studies on SMS Marketing report a read rate close to 98% (Arcep, Médiamétrie and SlickText.com), on average within three minutes of receipt.
Monitoring and publishing on X
Social activity is a cloud of weak signals for your business. Often difficult to track and listen to, you have the ability to collect in real time the contacts who use the mentions and hashtags you monitor.
Automation is above all about scheduling automated campaigns; for example, you can send all these new leads a tweet to redirect them to your relevant content in order to gather even more information and turn your leads into real opportunities.
Web and mobile notifications
As you know, almost all of your prospects and customers visit and revisit your site. This touchpoint is a key moment in the decision-making process.
Webmecanik Automation allows you to set up a pop-in system on your site to encourage the visitor to take action during their visit or when they are about to leave your page. You can even turn these on-site notifications into web and/or mobile notifications to run retargeting campaigns at any time.
Email deliverability
A crucial challenge, often complicated and poorly mastered by companies, we chose to partner with the French company Mailjet, the European leader in emailing and the first email provider to comply with GDPR (ISO 27001 certified).
Our years of collaboration bring undeniable expertise in achieving record deliverability rates. Thanks to this premium partnership, you can focus on your marketing and sales missions while we provide you with the best technical solution on the market so that your emails arrive in the right place at the right time.
Why choose Webmecanik for your multichannel communication strategy?
Choosing Webmecanik Automation for your multichannel communication strategy means choosing a powerful, flexible, and user-friendly tool capable of unifying your messages and maximizing their impact. You benefit from a 360° view of your contacts and simplified orchestration of your marketing actions, to deliver the right message, at the right time, through the right channel.
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FAQ
Because your contacts do not limit themselves to a single communication channel. Some check their emails, others respond more to SMS or social media. A multichannel strategy makes it possible to multiply touchpoints to reach each segment in the right place at the right time. It reinforces the consistency of your message, improves brand recall, and maximizes engagement opportunities throughout the customer journey.
With Webmecanik Automation, you can activate several channels depending on your goals and your contacts’ profiles:
- Email marketing: to nurture the relationship and automate your personalized campaigns.
- SMS marketing: for short and instant messages, perfect for follow-ups or limited-time offers.
- Forms and landing pages: to capture and qualify your leads directly from your campaigns.
- External integrations: via API or Zapier, connect your social networks, CRM, or prospecting tools to enrich your multichannel strategy.
By diversifying your channels, you increase your chances of being seen and heard. Each channel acts as a complementary lever. Thanks to Webmecanik’s automation and advanced segmentation, each message is sent through the most relevant channel, at the most opportune time, which mechanically increases open, interaction, and conversion rates.
Yes, that is one of its major strengths. Webmecanik Automation centralizes the management of your channels and automates their orchestration in intelligent scenarios. For example, you can send a welcome email, follow up with an inactive contact by SMS, or trigger an internal notification for sales follow-up.
Everything is managed from a single interface, with complete performance tracking by channel to measure the overall effectiveness of your multichannel strategy.
Adopt the marketing solution that boosts your ROI
Make every interaction with your prospects more effective: personalize your messages, optimize your journeys, and turn every touchpoint into a conversion opportunity.