#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
An intelligent summary of your sales opportunities 🪄
Discover our new intelligent opportunity summary feature to get a clear recap of the actions to take in just a few seconds.
Feature
Speed up the creation of your emails and landing pages with AI 🪄
Write, improve, or translate your content in one click with AI built directly into your email and landing page editors.
Strategic guide: mastering Lead Nurturing for conversion
Lead Nurturing is not just a series of automated emails. It is the art of maintaining a relevant conversation with your prospects until they are ready to buy. This guide gives you the keys to structuring campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you […]
Folder Management: The Organization Your Team Has Been Waiting For! ✨
Emails on one side, campaigns on another, segments scattered everywhere… What if everything could be organized in one place? Introducing our new folder management feature.
Feature
How to track the performance of your marketing messages?
Introduction You are already a well-established player in your market. Your target audience is clearly defined, your marketing channels are in place, and you may even have already audited your past actions. But one question remains essential: are your marketing messages really performing? Whether it is email, WhatsApp messages, SEA campaigns, social ads, or SMS, […]
Why are email statistics essential to your strategy?
Let’s be honest: when we talk about email marketing, we often think about the subject line, the design, the header, or even the famous CTA. But statistics? They are sometimes pushed into the background… until the moment when we ask ourselves, “But actually, did anyone really read this email?” That is the beginning of an […]
Statistics
CRM and marketing automation: how to (finally) align Sales and Marketing teams?
The opportunity no one asked for In 2025, the crisis of confidence persists in our economies. This crisis of confidence makes acquiring new customers long, complex, and uncertain. As in every crisis cycle of a system based on the continuous growth of sales of goods and services. In too many French companies, the pattern repeats […]
How to get the most out of a sales tour?
Introduction Calls, emails, video calls… they work. But sometimes, nothing beats a handshake, a look, a real conversation. The figures speak for themselves: face-to-face meetings can increase the conversion rate by 25% compared with virtual exchanges, according to a study by RAIN Group. And according to IndustrySelect, a physical visit is 34 times more effective […]
How to increase your ARR with marketing automation?
In an ultra-competitive SaaS environment, growing ARR (Annual Recurring Revenue) is more than a goal: it is a condition for survival. Yet most actions are focused on sales teams or paid acquisition. What if your ARR also depended on your ability to automate and intelligently orchestrate the customer journey? Marketing automation is not limited to […]
Create smart marketing campaigns with AI
Marketing automation makes it possible to launch smart marketing campaigns, based on each contact’s behavior and progress in their journey. But did you know that we can go even further thanks to artificial intelligence? For some time now, at Webmecanik we have adopted AI within our marketing automation software. This integration has enabled our clients […]
B2B marketing workflow: 7 scenario examples
As you probably already know, in B2B, every interaction counts! A good marketing workflow not only saves time, but above all turns interest into engagement… and then into sales. ? There are of course many workflows that can help turn these leads into customers: the classic sales workflow, the onboarding campaign, customer support, events, social […]
Geolocate your contacts and companies in Webmecanik Pipeline
Are you spending too much time organizing your sales routes or identifying opportunities around your meetings? Good news! The new contact and company geolocation feature in Webmecanik Pipeline lets you visualize the geographic distribution of your prospects on a map, optimize your travel, and improve your sales efficiency. A new view to uncover your field […]
The Annecy-based software publisher Webmecanik, taken over by its management team
After 10 years of sustained growth, software publisher Webmecanik is being taken over by its management team. Sophie Panot becomes President and retains her duties as CRO (Chief Revenue Officer), Norman Pracht remains CEO, and David Coutelle remains Technical Director. The ambition of the trio of managers, by buying the company’s shares from its founder […]
5 B2C marketing automation scenarios to convert and retain
As you probably know in B2C marketing, personalization is the key to a successful customer relationship! Brands have no choice but to adapt and offer a unique, seamless, but above all relevant experience to consumers who are constantly being solicited. The best tool for personalizing your communications is none other than marketing automation software. Thanks […]
Heatmap : Analyze Your Contacts’ Email Engagement with the Heatmap! ?
Ever wonder what really grabs your readers’ attention in your emails? Are they clicking where you want them to? Introducing the heatmap in Webmecanik Automation’s email statistics! Instantly identify the most engaging sections of your emails with this powerful visual tool for understanding reader interaction. It’s the simplest and most effective way to understand your […]
How can you use heatmap to boost email engagement?
Heatmaps applied to emails reveal valuable information about your contacts’ behavior: where their attention is focused, which elements attract clicks, and which are ignored. But to turn this data into real optimization levers, you need to know how to interpret it. Here’s how to take advantage of heat zones to improve the performance of your […]
Release – Automatic Address Filling: More Reliable Data in Just One Click!
We have good news for all Webmecanik Pipeline users: manual address entry is now a thing of the past. With our new smart address autofill feature, entering postal addresses for your contacts and companies is faster, cleaner, and free of errors. 4 Concrete Benefits for Your Daily Work A Feature That Benefits Everyone! 4 Concrete […]
Boost your workflows with smart campaigns
Have you always wanted to send the right message, at the right time and through the right channel? With Webmecanik, it is now possible thanks to smart campaigns: AI schedules the sending of your campaign emails at the best time to maximize your leads’ engagement. How do smart campaigns work? Real results for your campaigns! […]
9 expert tips for your marketing automation scenarios
Need to create marketing automation scenarios, but you don’t know where to start… or how to go about it? Do you need a guide to get started? You’ve come to the right place! I’m sharing some expert advice to help you create your marketing automation scenarios. Let’s assume you have marketing automation software. Adapt to […]
Succeeding in e-commerce marketing: optimize your sales and your digital strategy
Have you launched your online store? Congratulations! The next step: develop your e-commerce marketing for your site, and there’s no secret to it, you’re going to have to invest time in it. What you need to remember from the article Email marketing remains the communication channel to prioritize to reach your target audience. Synchronizing your […]
The new Landing Page Builder is coming !
An optimized landing page is a key asset to your marketing strategy. That’s why we’re excited to introduce our all-new Landing Page Builder. Enhanced to provide a better creation experience and even more powerful landing pages. ? A Redesigned Landing Page Builder to increase conversions Following the great success of our email builder since its […]
Advanced Filters: get a clear and precise view of your data
Advanced filters, already available for your contacts and companies, now extend to your CRM opportunities. With advanced filters, you can refine all your data by the fields and criteria most relevant to your business. But that’s not all! With just a few clicks, you can set up your search filters and save them for easy […]
How to calculate and optimize your sales margin?
As a salesperson, your goal is not just to sell, but to sell profitably. By mastering your margin, you can increase your profits while reducing your sales efforts. Optimized management of your sales margin is based on careful analysis and a strategy tailored to your business. What is sales margin? How to calculate your sales […]
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