#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Looking back at the Monster Startup Golf Cup ?️♂️
On Thursday, May 16, 2019 in Nantes, we took part in the Monster Startup Golf Cup event. An event dedicated to start-ups and golf. It was structured around four key moments: A morning of content themed “Pivot at the right time, adapt to take off”, featuring Marie COUSSEAU (CIC OUEST), Julia JONCHERE (10Vins), and Sébastien […]
How Artificial Intelligence Will Impact Marketing Automation in 2018
A quarter of a century after its appearance, marketing automation has not run out of steam, far from it. The advent of social media has caused the market to soar, reaching $1.65 billion today. However, automation alone does not explain this explosion. In reality, Marketing Automation has become more effective simply because it has become […]
Webmecanik Automation Update – May 2018
Contents of the Automation update – May 2018 We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It includes versions 2.13.0 and 2.13.1 of Mautic as well as additional contributions from us. You will find new campaign actions, improvements to make it easier to use, the integration of Google […]
Marketers, stay vigilant: your marketing strategy is too short-term!
Calling all marketers: it is time to abandon old habits when it comes to marketing content and embrace change. Over the last ten years, you have been flooded with the term “content marketing”. Even though it seems that everyone has their own definition, we can agree that when it comes to implementing “content marketing” with […]
3 content marketing strategies to guide your lead nurturing strategy
B2B sales are a real challenge and will never be an easy task. This involves a long process to find and nurture leads: 80% of B2B marketers believe that their lead generation efforts do not meet ROI objectives. If your sales team is having difficulty converting new customers, it may be time to rethink your […]
Comparison of marketing automation solutions: Hubspot vs Marketo
We regularly provide you with a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. This […]
Tutorial – Schedule a segment email
Automation campaigns allow you to do this, but it implies creating a scenario. Some emails do not necessarily require a scenario; this can be the case, for example, for sending a newsletter. To do this, it is possible to configure a send date for a segment email. Tutorial – Setup in Automation First of all, you […]
How to combine online and offline marketing strategies
A study carried out by Smart Insights in 2017 reveals that only 6% of companies believe that their online and offline strategies are effectively combined. Huge opportunities are therefore being left aside, in a world where 75% of people say they use the internet primarily to find information about goods and services. In addition, 64% […]
Dear salespeople, marketing automation is for you too!
With the name “marketing automation,” it’s not surprising that sales teams are confused about using this platform. As a member of the sales team, you have probably already asked the marketing team: “Hi, how does this concern me?” and the answer is always, “everything”. Marketing automation supports your prospects’ buying cycle while ensuring that the […]
Comparison of marketing automation solutions: Webmecanik vs Eloqua
We regularly provide you with a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer you a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. […]
The challenges of email marketing in 2018
The company J2 Global surveyed more than 500 marketers among their clients. We are sharing a few avenues for work on email marketing strategies based on the survey results. The first quarter proves to be the perfect time to reflect on the previous year’s campaigns and set goals for the year. Some companies, for example, […]
Comparison of marketing automation solutions: Webmecanik vs Marketo
21We regularly offer you a comparison of different marketing automation software solutions on the market. Each software solution is analyzed on more than 60 criteria. You can search for the feature you need, and we offer you a side-by-side comparison of software solutions following the benchmark of marketing automation solutions by the Marketing Automation Academy. […]
4 reasons why your content isn’t working (and what to do)
Like any marketer, we spend a lot of time, effort and sometimes money producing content and campaigns that match our prospects or customers, to persuade them to move on to the next stage of the customer journey. Sometimes, the content delivered and the campaigns are not enough for our audience. In this article, discover the […]
Comparison of marketing automation solutions: Webmecanik vs Hubspot
We regularly offer you a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer you a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. This […]
Marketing content serving the support team
“Please hold on, I’m going to find the solution for you,” the support team replies to a customer’s question. It is the equivalent response of a store salesperson wandering aimlessly through the aisles when you ask where a product is, as if you could not have done it yourself. Customers will eventually contact customer service […]
Reading between the lines: 3 steps to improve the content of a web page
In SEO, reviewing content is a necessary step. To attract visitors to our page, we make sure that the hours and resources invested prove impactful and relevant over the long term. This sometimes requires going back over our work and reassessing our content to identify the parts that can be improved. That said, if you […]
How to Double Your Traffic in 3 Months with Marketing Automation
As its name suggests, Marketing Automation refers to all the techniques put in place to automate and orchestrate the stages of your various marketing strategies. If Marketing Automation is being used more and more, it is because it delivers good results. After figuring out how to create a website, and putting effort into building it, all […]
Tutorial – Pipedrive Synchronization
It is useful to combine marketing automation with a CRM. On the one hand, you will be able to nurture and qualify your leads thanks to marketing automation, and on the other hand, thanks to the CRM, you will be able to track the customer or prospect journey. This way, salespeople will have access to […]
Help, my unsubscribe rate is high! What should I do?
You’ve just looked at your reports and it’s confirmed: the unsubscribe rate for your emails is frightening. You notice that it has been steadily increasing for a few months and is becoming more and more worrying. What are you going to do? One of the things not to do is ignore it. A high unsubscribe […]
5 ways to engage with Marketing Automation
Like all marketers, we are looking for solutions to automate, optimize, and make things easier so that we can produce more content, achieve the highest ROI, and more. On the other hand, nearly half of consumers say that brands could do a better job of engaging them. Customers now expect real engagement, a personalized experience. […]
Automation Update – January 2018
Automation Update – January 2018 We are pleased to inform you of the release of the new version of your Webmecanik Automation software! This contains many new features and functionality improvements! You will find many campaign actions, new fields for your forms, and internal notifications for campaigns and point triggers. List of Functionalities Contacts and […]
6 tips for successful holiday emails
The holidays and the end-of-year festive season are fast approaching. Department stores have decorated their windows in holiday colors and in shopping centers, Santa Claus has long lines of children waiting in front of him. You have a choice to make for your brand: seize the opportunity to adjust your marketing or let it pass […]
GDPR 2018: what obligations for marketers?
The end of the year is fast approaching. Across France and Europe, companies are finalizing their marketing action plans for 2018. All of these strategies, as diverse as they may be, have one thing in common: the GDPR (General Data Protection Regulation). This new legislation is on everyone’s lips! These discussions generally highlight fears that […]
Advanced examples of lead scoring and lead staging
Lead scoring is generally a feature found in most marketing automation solutions, but it is often underused or poorly used. You should score your leads by lead stage to help your sales teams make better use of their time. Lead scoring is more effective when your marketing automation platform allows you to configure a minimum […]
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