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In B2B, templating helps accelerate the implementation of Automation campaigns
Content Manager at Invox, a Content Marketing agency, Pauline Chambonnet shares her experience in the B2B world. Invox is a pure player in Inbound Marketing for B2B. As the first scenarios are always the same regardless of the industry, Invox’s template database – for Marketing Automation scenarios, landing pages and email campaigns – is key […]
How to create lead stages in marketing automation?
One of the best uses of marketing automation is being able to anticipate and assess the flow of upcoming leads. In fact, marketing automation gives you visibility into your leads by telling you where they are and the average time you need to wait for them to move to the next stage. Tracking the progress […]
Call Tracking offers phenomenal data richness for Marketing Automation
Romain Rullier, Head of Sales Development at Allo-Média, explains what conversational data tracking is and how it works. The Voice Cookie™ deployed since November 2016 by Allo-Media is a revolution in customer contact for call centers. Despite the rise of smartphones in the customer journey, the role of the telephone has never been so strong […]
The challenges of Marketing Automation are the synchronization and consistency of customer data
Eolas – part of the Business & Decision group – is very active in the world of Retail e-Commerce and Real Estate. Marc Gruaz, Project Manager at Eolas, reminds us that the first challenge is above all to synchronize websites with CRM customer databases. This takes months, sometimes years. The issue is not so much […]
Building the brand awareness of an SME/mid-sized company with the resources and logic of a multinational!
Sophie Ramonier, Digital Marketer at Agence Paprika, shares her vision of the evolution of the relationship chain with the emergence of Inbound Marketing strategies to adapt to changing buying behavior. Agence Paprika notably advanced its Marketing Automation strategy with Webmecanik for Deep Nature spas. Find the business case here. The Paprika agency is more than […]
As in real life, a digital sale is a series of high-quality conversations
At Okédito, content is king! The agency specializing in content marketing and inbound marketing helps B2B brands (high-tech, cleantech, industry & services) develop their image, influence, and sales through high-quality journalistic content. Sophie Panot, Sales Director at Webmecanik, wanted to learn more about what makes this approach unique. Paul Perdrieu, CEO of Okédito, shares with […]
Data hosting in France, the main argument for migrating to the Webmecanik solution.
AT Internet, a global player in the field of Digital Analytics since 1996, tells us about marketing automation. At the end of 2016, they wanted to migrate to a solution better suited to their needs. Discover the reasons that led them to Webmecanik: Confidentiality and the protection of personal data: with the new legal framework […]
Tutorial – Campaigns
Adding contacts to a campaign The first step when building a campaign is choosing who will participate. There are 3 ways to do this: Contacts come from one or more of your segments. This is the ideal way to proceed because it gives you the ability to target accurately based on multiple behavioral and demographic […]
5+1 tips to turn an email address into a repeat customer
Turning a contact database into a customer database. It is the daily challenge of every company. To meet it, they now have a major new asset : marketing automation. A discipline that, according to its supporters, can increase the number of qualified leads by 300%. Provided, however, that a few crucial rules are followed. Advice from […]
Marketing Automation allows a start-up to grow faster with fewer resources
Rodrigue Le Gall – CEO of Adooviz & former Co-Founder of Bonitasoft – highlights the usefulness of Marketing Automation in scoring the user journey through to conversion into a customer. Marketing Automation is his partner in launching Adooviz’s sales activity – a reporting solution for managers’ activities. The advantage of the software, according to Rodrigue, […]
Driving digital transformation at the same time as operations is a mistake
Arnaud Le Roux – former CDO and new Digital Transformation Officer at Homeserve – explains why he focused on digital transformation. The new Chief Digital Officer – Linda Ghodbani – is now in charge of operational digital projects (Websites, Social Networks, Marketing Automation, etc.). Arnaud, for his part, supports employees and partners through change. Homeserve […]
Forget everything you thought you knew about the sales profession
Disrupted by the emergence of web marketing and social media, the sales profession is being completely redefined. Inbound marketing, content marketing, social selling are all terms that any business developer worthy of the name absolutely had to master in 2017. What should be remembered from these new approaches ? Sophie Panot, Sales Director at Webmecanik, answers. Why […]
Tutorial – Contacts
Create custom contact fields First, it is necessary to properly structure your contact database. By going to the configuration menu at the top right of the application, you will find the custom fields menu. Here, you will see the list of all contact and company fields. So create a new field or edit existing fields […]
Accelerating business growth for companies through an omnichannel strategy
Eric Vibert, e-business director of Telecontact, a subsidiary of Theseis in Toulouse, places customer relationships at the center of their strategy at Telecontact. Initially, Telecontact focused on telemarketing and is now turning toward omnichannel, mainly targeting the real estate and tax exemption sectors with VEVP. For Telecontact, the decision to use Marketing Automation became obvious […]
Tutorial – UTM Tracking
Preamble: What is a UTM? These are parameters that are placed at the end of a URL in order to identify and track traffic from your campaigns, particularly in Google Analytics. No tool is required to create them; you simply need to add UTM tags at the end of a link. There is, however, Google’s […]
Tutorial – Points / Scoring
Preamble Before going into the details of using points, let’s take the time to understand the stakes, the good and bad practices. Indeed, scoring is not essential or relevant for everyone. Let us remember that the main objective is to bring important contacts to the forefront -normally because they are hot- in your contact database. […]
Create and implement nurturing and engagement strategies for the healthcare and corporate sectors
HELVET Communications Group is an independent group based in Nyon (Switzerland) with two specific offerings: HELVET Health Agency, entirely dedicated to the needs of clients in the healthcare sector (EMEA or international level), and HELVET Corporate, specializing in local and international issues in the B2B and corporate sectors. Fanny Rannaud, Global Digital Producer at HELVET […]
Tutorial – Resources
Import a resource Before using a resource, you first need to import it into your marketing automation tool. To do this, go to the left-hand side menu > Components > Resources. Create a new resource, give it a name, and choose the file to import. For example, I am going to choose a white paper […]
The video medium is addictive and ideal for turning your leads into customers
“80% of viewers watch a video through to the end when it is interactive, compared with less than 20% for written content.” Loïc Lechelle, Founder of Megapix’ailes, qualifies the viewer, segments and personalizes the video sequences according to the viewer’s watching behavior. By implementing Marketing Automation strategies in interactive videos, scenarios adapt to the viewer’s […]
Car dealerships need augmented salespeople
The situation is difficult for car dealerships: 2 times fewer vehicle test drives in car dealerships over the past 6 years. average age of 56 for the purchase of a new vehicle many failed leads that go straight into the trash Simon Amaniera, CEO of Adstrategy, an agency specialized in the digital transformation of the […]
Detect the right talent at the right time using the best digital marketing techniques
Jérôme Darmon is the Founder and President of Seasonpros, the seasonal worker recruitment platform that heralds the new Job Board 3.0. Hotel and restaurant owners face recurring constraints when recruiting their seasonal staff: attracting the best talent, qualifying candidates, referrals among students looking for summer jobs, getting the “good ones” to come back. All of […]
Automation Update – August 2017
Automation Update – August 2017 We have the pleasure of informing you that the new version of your Webmecanik Automation software will soon be released! You will find new CRM integrations, performance improvements for importing files, UTM tracking for email links, as well as new campaign conditions. List of New Features UTM Tracking It is […]
Native synchronization between CRM and Marketing Automation in B2B
Sébastien Henrot, CEO of INESCRM, explains his move toward Marketing Automation 2 years ago to become more effective across the B2B buying journey. The premise is an awareness of the B2B buying journey. For the most part, it is now identical to the B2C buying journey. In other words, each buyer completes around 60% of […]
The digital strategy of Chartered Accountants to survive intermediation
According to the CSOEC (Higher Council of the Order of Chartered Accountants), 70% of the profession’s activity will be available through online services that are much cheaper and faster. They therefore need to develop value-added consulting activities (30% today) around taxation, merger and acquisition (M&A) arrangements, or even Human Resources (HR). Jérémy Decré, Founder of […]
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