#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Marketing Automation Agency – Choosing software
Agencies, discover the guide to choosing the right Marketing Automation software ! The Guide “Choosing the right Marketing Automation software for your agency” supports you by giving you the 7 keys to making the right choice. What are your clients’ objectives and how can Marketing Automation help achieve them? Which features for which need? How much do […]
At @webmecanik, Open Company means “Curiosity Openness & Honesty”
It has already been a month since I started the Open Company experience at Webmecanik ! Having arrived on a Monday at lunchtime at Margaux’s invitation, I can now look back on this month integrated into the Webmecanik team. What stands out? So many things! But especially meeting competent, open-minded people with strong human values; sharing […]
How to convert a hot prospect into a customer over the phone?
At Eureos, it happens more and more often that we receive inbound calls for Webmecanik. After 2 years of pivoting like crazy to finally distill the right offering with the right business model, it’s a bit like when Indiana Jones discovers the Holy Grail. A kind of apotheosis. And yet, everything starts here. In particular […]
Webmecanik speaks at Inbound Marketing Day 2015
Webmecanik is very pleased to be invited by the Inbound Marketing France federation to its event, Inbound Marketing Day 2015, which will take place at the CNIT in Paris La Défense. Thanks to Philippa from the agency specializing in Inbound Marketing Zuma Paris for the invitation! A day dedicated to Inbound Marketing On June 16, […]
The 5 reasons to bring (all) our employees to a trade show
On April 21 and 22, we took part in the third edition of the ECOM trade show in Geneva. The Net Design agency, a Gold sponsor of the event, invited us to share its magnificent stand—or rather, its splendid private beach. We wanted to make the most of the event, which brings together the cream of […]
Webinar: the first on Marketing Automation with Norman!
Following the enthusiasm for the Webmecanik Marketing Automation software, I need to put in place a few mechanisms and automations so I can share the information with more people. Let’s share a Webinar I therefore decided to set up Webinars presenting the benefits and value of implementing Marketing Automation mechanisms and a strategy. Does that […]
New: The Email Spam Tester
I am pleased to inform you that we have launched a new feature in the responsive drag & drop email editor of your Webmecanik Marketing Automation software. You can also learn more about Newsletter: the metrics you need to know. Email spam? With a single click, you can have your email evaluated. The verdict is […]
eCom Geneva Conference: leverage the 99% of visitors who do not convert
Yes, it’s tough, but 99% of your visitors do not buy any product or fill out any form when they visit your website for the first time. That’s a shame, because you’ve put 30% of your marketing budget into it! Good news: ad retargeting (or retargeting) combined with marketing automation allows you to address a performance […]
Benchmark of Marketing Automation Software
You know it, Marketing Automation solutions are numerous. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I have the great pleasure […]
Marketing Automation Software Benchmark
As you know, there are many Marketing Automation solutions. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I had the great […]
Make Life Easier for Yourself: The 5 Emails to Automate
I’m convinced you’ll agree with me if I told you that we all spend too much time with our emails. Especially manually responding to messages from our prospects and customers. It only takes 2 minutes! After all, we tell ourselves “it only takes two minutes!” Again and again, the minutes add up… and the result […]
CMIT 2015, Eureos alongside the ICT sector on April 3, 2015
CMIT is the Club of Marketing and Communication Directors in the ICT sector. And for the 10th year, they are putting on a show on Friday, April 3, with three conferences on IT Distribution, the marketing relationships of vendors, wholesalers and resellers. The objective is to identify needs and better address markets through appropriate co-marketing […]
Webmecanik, partner of CMIT
Marketing Automation software, Webmecanik is a partner of CMIT for the upcoming conference. Regards croisés: 10 years of Regards croisés For the 10th anniversary of Regards Croisés, CMIT and Aressy invite you to attend, in preview, the presentation of the results of the barometer of marketing relations between resellers, wholesalers, and brands. Event program: Conference […]
New: Responsive drag & drop email interface
I am pleased to inform you that we have launched a new version of the email editor in your Webmecanik Marketing Automation software. What’s new? Mobile responsive: your emails will be well structured and visible on all devices, now that’s responsive email! Drag & Drop: without knowing a single line of HTML code, create beautiful […]
Converting visitors into leads: the 10 best practices
We had the opportunity to publish an article on the Axenet blog last Sunday on the topic “Converting visitors into leads: the 10 best practices”, thank you Sylvain for your welcome! Here is the summary of the article in which we offer you 10 non-exhaustive best practices to convert your visitors into leads as effectively […]
Web Marketing – at a trade show, what type of company would you be?
Companies, without realizing it, and because of the tools generally available to them, use approaches on the internet that would make any marketing or sales manager in charge of a booth at a trade show choke. And yet the tools exist. All that remains is to open your eyes and change your culture. Marketing automation […]
Partnership: Paprika Annecy
Webmecanik is proud to count the Paprika Annecy communication agency among its partners. Our meeting We met Frédéric and Patrick, partners at Paprika. After a few exchanges, we quickly understood that we shared common values. Namely honesty, commitment and good humor. In the midst of all this, our professions converge… Paprika & Webmecanik A communication […]
Join us on June 20, 2014 in Paris – LEAD GENERATION: what’s changing in 2014?
Program Registration SAVE THE DATE FREE Breakfast Conference Friday, June 20 from 8 AM to 11 AM at Palace Elysée 20 rue Quentin Bauchart Paris 8th arrondissement —————– LEAD GENERATION: what’s changing in 2014? 4 innovative approaches and tools to identify more qualified opportunities Come discover, before all your competitors, marketing market trends as […]
[I say Web] Understanding your prospects to convert better
I will have the pleasure of hosting a conference at Chambé Carnet this Thursday, June 12, 2014. Here are the details of the conference as presented on Chambé Carnet. Thanks again to the entire Chambé-Carnet team for the invitation. I will of course be talking about marketing automation. Daniel Rivalin Conference / networking evening Thursday […]
Optimizing the performance of your AdWords campaigns: exclusion and targeting
Targeting: the key to a campaign’s profitability As we have already mentioned throughout this blog: one of the keys to a successful AdWords campaign (that is to say, with a solid ROI) is the manager’s ability to target the most profitable groups of visitors. This is achieved largely through the analysis of the performance of […]
[Je dis Web] Improving conversions: continuation of Daniel Rivalin’s interview
Below is the article published on Chambé-Carnet – Thanks to Sandrine for this interview! Original article here Let’s continue our interview about the conference “ Je Dis Web ” which will be hosted by Daniel Rivalin on June 12. Hello Daniel. If you want to discover the methods and tools of Marketing Automation, where should you start? […]
Webmecanik at Innov Com on May 6, 2014
Eureos presents Webmecanik at the Inov Com commercial innovation trade show on May 6, 2014 at the La Poste auditorium. Theme: how to accelerate marketing and sales: a matter of skills or tools? Registration on the Innov Com website. The first 10 people who request it from us will receive a free pass (worth €150). […]
Improve your conversions by combining email campaigns, web content & offline operations: interview with Daniel Rivalin
Below is the 1st of 3 interviews conducted by Sandrine Touzé from the Chambé-Carnet team. Thanks to her Apr 4, 2014 Bringing together email campaigns, landing pages, CRM tools, phone or mail follow-ups, identified tracking, ultra-personalized communication with your audience… that is what marketing automation offers. The goal? Automate your business relationships to improve your […]
A prospect captured when they are still in the simple curiosity phase
Marketing automation: captured when they are still in the simple curiosity phase, a prospect is invited to go through different carefully calibrated and measured stages of maturation (nurturing), with the aim of turning them into an enthusiastic buyer. via Marketing Nike shoes automation fuels your leads
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