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Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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5 reasons to synchronize your Outlook calendar with your CRM
Since the start of your career, you’ve been used to keeping your calendars separate from your CRM without realizing that you’re wasting time? That time is over. Today, you have the option to synchronize your Microsoft calendar with your CRM. Finally! The Webmecanik Pipeline CRM (like many other CRMs) offers synchronization with the entire Microsoft […]
Sales management: 5 reasons to finally adopt proper organization
Yes, it is possible to improve your sales management easily! Thanks to good organization, you are able to adopt good working habits, such as: managing your time effectively, reviving your customer relationships, avoiding extra costs and finally, converting and retaining your customers. ? To do so, Webmecanik gives you (as a gift!) five reasons to […]
Manage and track your business activities with Webmecanik Pipeline!
Webmecanik Pipeline presents ? one of the new key features of your favorite CRM: the centralization of your sales activities management! No more browsing between your contacts and opportunities pages to find your upcoming actions… The management of your sales activities in Webmecanik Pipeline evolves and makes your life easier ? ! From now on, […]
How to retain your customers and sustain your SaaS
Once again, congratulations, you have converted your first subscribers, now it is time to sustain your business by retaining your customers! This is a crucial step to ensure a company’s growth, but it is even more so in the world of SaaS software. Indeed, the SaaS world is fast-moving, with new competitors entering the market […]
How to improve your website’s SEO in 3 steps
To improve your SEO, it is useful to break down your SEO strategy into three parts: on-page SEO (which concerns your website), off-page SEO (which concerns the environment surrounding your site), and technical SEO. By reviewing these three elements, you can easily improve your performance, update your content, and remove what no longer works. A […]
SEO definition and trends in 2023
Traffic to your website is an important factor in your inbound marketing and it depends on your SEO. To achieve this, you need to create quality content that meets the expectations of algorithms. These algorithms aim to rank articles published on the web in order to provide internet users with results that are relevant to […]
Looking back at the Semji x Webmecanik breakfast event in Lyon
A warm atmosphere around SEO and Marketing Automation On Thursday, February 2, 2023, the Webmecanik team and the Semji team had invited everyone interested in SEO and Marketing Automation topics. Held in the Esprit Libre room overlooking the Saône riverbanks in Lyon, the conferences and customer testimonial workshops started at 9 a.m., in a relaxed […]
Webmecanik Pipeline news
The synchronization of your Microsoft calendar is now available with your Webmecanik Pipeline CRM. Discover the possibilities of Webmecanik syncs with your favorite calendar tools and don’t miss any of your appointments ?. New feature Synchronize your Microsoft calendar with Webmecanik Pipeline Simplify your daily organization by centralizing your Webmecanik Pipeline activities to your calendar! […]
How can I convert my first contacts?
In our first article, we gave you the keys to launching your SaaS software and optimizing that launch by using a marketing automation tool. In this article, we will see how, as a SaaS software vendor, your marketing automation tool will help you turn your prospects into customers. Offer targeted content to your contacts As […]
What is marketing automation and what is it used for?
Definition of marketing automation The four pillars of marketing automation The criteria to analyze before choosing your marketing automation software Marketing automation translates as “automated marketing” and makes it possible to automate repetitive tasks using software. These emails, often sent as part of a campaign, can be personalized thanks to marketing automation software, which saves […]
Webmecanik Pipeline Updates – December 2022
The month of November was packed with new features, including the possibility to synchronize your calendars (Google, Outlook, Exchange and 365) AND your marketing automation tool with your favorite CRM. To round off the year, discover the latest Webmecanik Pipeline updates available to all users! Monthly view of your opportunities, intelligent closing rate calculation and […]
How does lead management help you achieve your marketing objectives?
Your website works wonderfully but you struggle to convert your visitors? What if we told you that your prospects’ behavior is the key to structuring your marketing approach? We explain how lead management will help you achieve your goals What is lead management ? Implement effective lead management strategies What is lead management ? Lead […]
Lead generation: how to generate leads effectively?
Lead generation occupies a central place in the life of a company’s marketing team and its goal is to always improve its lead management. The aim is to pass the hottest leads to the sales team and achieve your marketing goals! As a reminder, a lead is a potential customer who is looking for information […]
Enterprises need digital sovereignty for their marketing data
“Nobody wants to put its business and its customers at risk, do you?” Anyone can become a great sales and marketing manager with many tools and metrics at his disposal. But many companies experience martech solutions that have legal and compliance issues putting both their business and their customers at risk. Imagine how you could […]
Unified Commerce – Definition & Complete Guide
If you’re still talking about omnichannel commerce, you’re behind the times. The new trend is unified commerce. Just a simple buzzword? Not quite. As its name suggests, unified commerce is no longer just about connecting but about unifying channels, touchpoints, and customer data. This addresses a real challenge, both on the customer side (better experience) […]
Webmecanik at Web Summit 2022: how to deal with the software trust crisis?
Data security, transparency requirements, intuitive use… Webmecanik is always on the lookout for best practices for its users. As part of its presence at Web Summit 2022, on Thursday, November 3, our team attended a fascinating conference on the user trust crisis facing software vendors, led by Amanda Malko and Tim Crino. Who are Amanda […]
Webmecanik at Web Summit 2022: technology serving your marketing strategy
On the second day of Web Summit 2022, Wednesday, November 2, the Webmecanik team attended the conference on technology serving marketing strategy. After digital and legal risks, here is what we took away from this discussion. Who are the speakers? Three renowned speakers took part in this highly instructive discussion on technology serving companies’ marketing […]
How to sync your calendar with your CRM and take advantage of a connected work environment
Do you have one calendar for personal appointments, one schedule for family life, and one timetable for work, and are you trying to manage everything at once? We’re worried about you! Fortunately, none of that at work! Simplify your day-to-day life as a salesperson with just one word: SYNCHRONIZATION. Sync your Google and Microsoft calendar […]
How will marketing automation help me launch my SaaS?
Congratulations! That’s it… you’ve gone through all the crazy stages of creating your company! You found an innovative concept, a name, built an outstanding team, and now you’re at the crucial stage: how to propel my SaaS into the spotlight! Marketing automation is one of the levers to get there, and we’re going to see […]
Webmecanik Pipeline releases its Pro offer!
Webmecanik Pipeline releases its Pro offer! As we announced it since the launch of our CRM, Webmecanik Pipeline will include a Pro plan from December 2022. Specific features will complete Webmecanik Pipeline’s current offer for companies which need to go further in the use of their CRM! Pro plan conditions Webmecanik Pipeline Pro plan is […]
The 7 key takeaways from the AutomationDay 2022 day
The AutomationDay 2022 event took place on October 4 and brought together nearly 500 people who took part in three conferences and four workshops around the themes of Marketing Automation and customer relations. From 9 a.m. to 5:30 p.m., renowned speakers followed one another to share the latest digital marketing trends. Led by the masters […]
Webmecanik acquires CRM software vendor GRC Contact
Interview: find out why Webmecanik is acquiring CRM software vendor GRC Contact Webmecanik, the leading French marketing automation software vendor, is continuing its acquisition-led growth strategy with the purchase of a new company: GRC Contact. With several hundred customers, this company based in Aix-en-Provence has been offering CRM software to businesses since 2010. After the […]
3 essential concepts of inbound marketing
Inbound marketing is on everyone’s lips! It is all over your LinkedIn posts and is the subject of many webinars. Presented as the new ultra-effective method for converting prospects, but do you really know the definition of inbound marketing? This term is appealing but may seem a little vague if you are used to the […]
How can you ensure data security in your sales strategy?
In a previous article, we talked about the privacy shield and the impact this could have on your company, particularly on GDPR compliance. Today, discover in this article how to ensure the security of the data in your sales strategy. Take stock of your data Create a data monitoring unit Oversee data security Your customer […]
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