How 410 Gone regained control of its marketing automation?

The 410 Gone agency and its marketing automation, customer relationship management and CRM data challenges

410 Gone is a digital agency specializing in e-commerce and search marketing. Since its creation, it has supported companies in creating sites on Prestashop and Magento, while building their online visibility thanks to its expertise in SEO, SEA and digital strategy.

The team is organized around three main hubs: Magento development, Prestashop development and search marketing. The agency’s marketing, meanwhile, is centralized and managed by a single person, Caroline Perrier, in charge of all actions: acquisition, emailing, customer relations, marketing automation, events, etc.

Why implement a marketing automation strategy ?

From its creation in 2018, 410 Gone implemented a marketing automation strategy. The objective: structure its marketing activities and gain efficiency in managing email campaigns, newsletters, forms and landing pages. This choice aimed to automate repetitive tasks and improve lead tracking, to optimize lead qualification and conversion. It was therefore necessary to be able to collect, process and organize data.

Marketing automation also enabled them to act at key moments in the customer journey by providing a smooth and personalized experience. It fills friction points, supports the actions of sales and marketing teams, and frees up their time.

They chose Mautic for its customizability

Their first choice was Mautic, an open-source solution, for both technical and financial reasons. The agency’s founder, a trained developer, was looking for a marketing tool offering great flexibility and customization.

In practice, the daily use of Mautic proved to be technical for a marketing team without in-depth training. When they encountered application bugs, the intervention of the internal development team was often necessary. This lengthened resolution times and sometimes forced them to temporarily suspend marketing actions. A notable hindrance in their daily organization.

This technicality also translated into a less intuitive interface, making the tool more time-consuming and complex for new team members to get to grips with. As a result, it complicated knowledge transfer and could disrupt project continuity. The team reached a tipping point; another approach to marketing automation had to be considered and therefore data migration was necessary.

How to go about it? The project is complex and delicate.

“What we liked about Webmecanik was the speed of the migration, completed in just 15 days, thanks to a very responsive team and human support. I found the software quick to get to grips with, a real advantage when you’re the only one managing all the marketing and customer relations. Before, I spent hours on technical settings… Now it’s smoother, more visual, and more intuitive.”

Caroline Perrier
Marketing Manager – 410 Gone

The 410 Gone agency and its marketing automation, customer relationship management and CRM data challenges

Based on the open-source framework on Mautic

10 years of recognized expertise in the community

Human, responsive and attentive support

Fast and smooth data migration in 15 days

Hosting in France compliant with GDPR

Exclusive AI features

Why choose to migrate their data to Webmecanik Automation?

In 2025, the decision was made: 410 Gone wanted to change tools. The agency was looking for an email application that was simple to use on a daily basis, with human support and responsive assistance. Data migration was a key issue: it was essential that the new emailing tool could retain the marketing database and avoid losing the existing configurations in Mautic.

Another contextual element to note: 410 Gone placed particular importance on French hosting, in line with its client commitments regarding data confidentiality.

All these reasons led them to choose Webmecanik Automation, a French marketing automation and emailing application solution.

“What really made the difference for us was the support. From the beginning, we felt that a team was behind us—available, responsive, and above all, attentive. The software and the team truly adapt to our needs. This human touch is reassuring when migrating from one tool to another.”

Caroline Perrier
Marketing Manager – 410 Gone

Data migration in 15 days, supported by responsive guidance

The migration from Mautic to Webmecanik Automation took about two weeks. A short timeframe made possible thanks to the involvement and responsiveness of Webmecanik’s technical and support teams. Reimporting visuals, reconfiguring links, adjusting templates… a few technical hiccups occasionally emerged, but this close support quickly resolved them.

Deploying Webmecanik Automation

Since March 2025, 410 Gone has relied on Webmecanik Automation to manage its marketing actions (email campaigns, customer relationship management, forms and landing pages), particularly as part of its physical and digital events.

From the very first days of use, Webmecanik Automation stood out as a simple, intuitive and accessible solution, especially for a single person in charge of marketing. A real break from their former system, often perceived by their team as too complex and time-consuming.

Our mailing app enabled the 410 Gone team to regain autonomy, reduce time spent on content production, and focus more on strategy and lead generation.

Operational time savings
to focus
on acquisition strategy

Faster content creation
thanks to templates
and drag & drop

A sales & marketing
synergy:
better-identified MQLs
and prepared to be converted

What’s next?

410 Gone now wants to go further by using dynamic segments to revitalize its database and refine the targeting of its actions. The six-month objective: attract more qualified leads through automated and personalized email campaigns tailored to each profile and need.

The agency is looking for a customer emailing application suited to these needs. It also plans to test the artificial intelligence features of Webmecanik Automation, notably smart campaigns that automatically adjust send times based on contact behavior. This approach aims to improve engagement and optimize open rates.

Campaign example

After just a few months of use, many initiatives have already been carried out with Webmecanik Automation. Caroline Perrier wanted to take advantage of this tool change to update their database. Her ultimate goal is to set up new, more targeted and effective campaigns.

The first prioritized campaigns focused on proper event management, resource downloads and lead qualification. They included scenarios designed to support the tracking of MQLs (Marketing Qualified Leads) through to their change of status to SQLs (Sales Qualified Leads).

Subsequently, the 410 Gone agency also considered deploying client onboarding, requalification and loyalty campaigns, to structure each stage of the customer lifecycle.

Let’s take the event campaign as an example

As soon as a contact registers for an event (webinar, trade show, etc.), they automatically enter an event workflow.

A confirmation email is sent immediately, followed by a reminder email just before the event.

Once the event is over, two options are possible:

• If they attended, the contact receives a satisfaction survey, then there is a sales follow-up.
• If they did not attend, they receive a recap email with resources related to the event (replay, presentation, etc.), followed by a nurturing campaign.

If the sales team considers the contact sufficiently qualified, they are routed to a sales meeting. Otherwise, they continue their journey in a nurturing scenario.

This type of well-orchestrated event campaign allows 410 Gone to work on hot leads as soon as the event ends and to automatically qualify all contacts according to their level of interest. The most engaged are quickly identified, and non-attending registrants are not forgotten thanks to a suitable follow-up campaign. This makes it possible to trigger the right actions at the right time, based on each person’s behavior.

By structuring its campaigns in this way, the agency ensures lasting relationship momentum with its entire contact base.