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What the GDPR regulation states

In terms of GDPR, it is requested to gather the explicit consent of your visitors to use cookies on your website. Cookie technology gathers personal information on your visitors' behavior without them being aware of it, hence the necessity of gathering consent. It is the same procedure when you are about to gather a visitor's email to send him marketing messages. 

The Article 30 of GDPR implies that:

"Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them."

These information add up to the article 26 which states that all information that can be used to directly or indirectly to identify an individual is considered as being personal data. 

How to gather consent on cookie usage?

In this contexte, the CNIL is pro-active and benevolent. Last year, an article was published explaining the cookie consent subject and offering a free and open source tool to implement this system of collecting consent on the use of cookies. You can find the article on the CNIL website. The CNIL itself has been using this cookie consent software for more than a year. 

Tarteaucitron.js us a free and Open Source script (Javascript) that can be installed on your website. It requires a simple and easy configuration to set up the consent collection system. 

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WEBMECANIK AUTOMATION, THE FIRST MARKETING AUTOMATION SOLUTION INTEGRATED WITH TARTEAUCITRON.JS

Webmecanik Automation is the first marketing automation solution to be integrated with this software recommended by the CNIL. 
We take GDPR compliance very seriously. Today, we managed to be 100% GDPR compliant and we are providing you with all the necessary tools to become compliant yourself. Our mission is to help you throughout the process. 

 

Lucile CazesMarketing Manager chez Webmecanik, mon rôle de chef d'orchestre me permet de créer et mettre en place notre stratégie webmarketing. Pour cela, ma curiosité (qui n'est plus un vilain défaut !) est le meilleur atout pour vous proposer du contenus de qualité, des astuces et bonnes pratiques du Marketing Automation & Inbound Marketing. 

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