#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
All articles
All categories
Automation feature
Business life
Communiqué de presse
CRM
CRM functionality
CRM strategy
Events
Events
Fonctionnalités Automation
Fonctionnalités commerciales
Fonctionnalités commerciales
Marketing Automation
Marketing Automation
Marketing strategy
Marketing synchronization
Non catégorisé
Press
Stratégie commerciale
Stratégie marketing
Synchronisations marketing
Vie d’entreprise
Webmecanik
Webmecanik
Webmecanik Automation features
Webmecanik Pipeline
How to set your lead generation goals?
Nowadays, the concept of lead generation is an integral part of marketing strategies. It is a pillar of digital marketing. Lead generation is a marketing process that serves sales teams. They will set up multiple operations to attract prospects. Depending on the brand’s strategy, lead generation is carried out through inbound marketing, paid advertising, partnerships, […]
All the answers to your questions about Webmecanik Pipeline
This past January 18, an “Ask me anything” took place during which we presented our brand-new CRM software: Webmecanik Pipeline. Participants in this webinar were able to watch a demonstration of the software by Norman Pracht, Managing Director and Partner, and were then able to ask all of their questions about it. We are offering […]
Webmecanik Pipeline: the new european CRM, free and easy to use to convert your contact into customer
Salesforce, SugarCRM, Pipedrive… Today, to manage customer relationship projects efficiently, European companies need to integrate CRM and marketing automation softwares. However, normally the existing offers have two major inconvenients: The market is dominated by big american companies, which can cause problems on the data protection and GDPR respect ; Software multiplication is costly, takes time […]
CRM: customer relationship management
CRM stands for Customer Relationship Management. It is a term that often refers to software, but literally has a broader meaning: customer relationships are an essential aspect not to be overlooked, requiring thoughtful and organized management. What is a CRM? Definition When we talk about CRM software, we mean an ally for managing relationships with […]
Choosing a French CRM: comparison and explanation!
A CRM (Customer Relationship Management) or GRC for Customer Relationship Management is a tool designed to help organize and optimize sales activities. Obviously, you need to equip yourself with a high-performing CRM, and for that we can only recommend a French CRM! Why? We explain it all! Why use a CRM? What is it? […]
CRM & GDPR, how to manage your customer data
CRM & GDPR are two key concepts in managing your customer data. More than 91% of companies with more than 11 employees use a CRM software solution (or GRC for Customer Relationship Management) to store information about prospects or customers, as well as business opportunities (or Pipeline). Whether you are already one of them or […]
CRM & Privacy Shield
The CJEU invalidated the Privacy Shield on July 16, 2020. Since then, there has no longer been any agreement regulating the transfer of data from European companies and citizens to the United States. Any transfer is now potentially illegal. A thunderclap for American platforms, which have a de facto oligopoly over the European internet. It […]
2021, A RETENTION RECORD FOR WEBMECANIK
The Webmecanik teams are very happy, and so are its customers! The figures are impressive: 100% of employees remained engaged, 6 new positions were created and more than 96% of subscription revenue for the Webmecanik Automation SaaS software was renewed. +33% revenue, above targets Subscriptions to Webmecanik Automation and Webmecanik Academy software now account for […]
Content creation: what is it?
Generating leads online has become a major challenge for any company that wants to thrive. We often hear about content strategy. It is important to understand all aspects of content creation in order to apply it in your strategy. In this article, discover the definition of content creation, the different types of existing content, how […]
CRM + Marketing Automation: the winning combo
An English acronym for Customer Relationship Management, CRM encompasses all the tools that will enable your company to collect, process, and analyze data about your customers or prospects in order to optimize the quality of the customer relationship. CRM software is a tool used to manage all interactions between a company and its customers […]
Looking Back at Web Summit 2021
Webmecanik has been participating in Web Summit for 4 years. It is one of the world’s tech and digital events. The aim of Web Summit is to bring companies together around the topics and challenges of tomorrow’s world. In 2021, the event brought together: More than 40,000 participants including many startups (we notably came across […]
Content strategy: complete guide to success
Generating leads on the Internet has become the number 1 objective of all companies on the web. One of the most effective methods remains content marketing or content strategy. Definition, objective, challenges and benefits: in this article, you will discover all the important elements to know about content strategy. Definition Content strategy: what is it? […]
Looking back at AutomationDay 2021
Each year, AutomationDay brings together, over the course of one day, the players in marketing automation and, more broadly, marketing innovation! For this edition, four themes were highlighted: marketing automation, content marketing, growth marketing, and data! Here is what I took away from this day full of learning and meetings! Morning sessions Isabelle Garcia: let’s […]
Lead scoring: best practices & limitations
Generating leads can be a difficult and time-consuming task for any sales team in any company. Indeed, when the sales team has already identified its leads, they face a new challenge: how to prioritize them? Generally, they trust their instinct and experience to prioritize prospects. As one can imagine, this method is not very precise, […]
SEO Title Tag: what is it and how to optimize it?
In SEO, there has always been one essential friend of search engines: the title tag. If this short line is essential for SEO, it also matters for internet users! Like the summary of an article, the meta title must be interesting, complete, and explicit. When you know the trending ideas in SEO, you know how […]
SEO analysis of your site: guide to free tools
A website’s SEO is the first step and the priority for generating leads for free and therefore for your marketing. To do this, analyzing your site’s SEO is crucial. This comprehensive analysis, covering all the important criteria for the Google algorithm, is long and complex. Fortunately, many tools can help you better understand and summarize […]
Vocaza, partner of AutomationDay 2021
Who are we? Vocaza, a pioneer in customer experience management, offers a cloud-based software platform. 15 years of expertise in satisfaction surveys and more than 1,000 completed projects attest to our expertise in this area. In B2B as in B2C, customer experience plays a more than essential role in satisfaction, loyalty, and recommendation. In 2021, […]
Google Search Console: the guide to understanding the tool
To work on your SEO, Google’s Search Console is essential. Free and reliable (of course, Google itself says so), it is a comprehensive tool that will help you get your pages and content indexed on Google and on the web in general. However, Google’s help resources are numerous and sometimes complex to get to grips […]
The 5 secrets of an online media outlet to exceed a 30% open rate!
The open rate of your emails is an indicator to monitor closely. The higher it is, the more you increase your number of clicks and the volume of traffic to your website. In addition, it reveals the quality (or weaknesses!) of your campaigns and your database. So, what is the average open rate? According to various […]
Webinar platform: what is the best tool for a successful webinar
Generate leads, produce content, create attractive visuals, find the perfect webinar platform, the podcast player: to attract visitors to your site, you have to be clever! To diversify content and especially create videos, webinars are an excellent solution. In this article, you will find all the information you need to organize them and turn them […]
Gotowebinar x Webmecanik Automation: increase the power of your tools
Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to […]
Livestorm x Webmecanik Automation: create your lead machine!
Organizing webinars has become a very widespread practice in B2B! Yet wanting to do so is not enough to succeed with an online conference. You especially need to choose the right tools. In this article, we present a software combination that lets you easily organize successful web conferences! Livestorm Since 2016, Livestorme has […]
How to measure the profitability of your marketing actions and revenue by acquisition source?
From acquiring traffic on your website to revenue recorded in your CRM, what has been missing in the past (and with the exclusive use of Google Analytics) is the link that makes it possible to attribute revenue to your marketing actions (trade shows, paid campaigns, social networks, SEO, etc.). Measuring profitability is essential. In the […]
Generating leads through webinars: the role of marketing automation
Webinars have become an established part of a marketing strategy, especially in a B2B context. These online conferences, that aim to discuss a specific theme, make possible to demonstrate the advantages of a product, to present the values of a company and, above all, to show your expertise. This is part of a content strategy, […]
Adopt the marketing and CRM solution trusted by over 700 companies.
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.