#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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What if we stopped talking about marketing automation?
“Doing marketing automation”; This is often how many marketing experts approach the nurturing phase of a digital strategy. Is that really reasonable? It is time to bring some order to our vocabulary! Our clients ask us to “do marketing automation” at every turn. Yet, this often reflects confusion between a tool and a practice. Confusion […]
How to integrate sales teams into your marketing automation strategy?
The synergy between the marketing team and the sales team is no longer enough to be truly competitive. Currently, the use of highly qualified leads is essential for the effective performance of your sales force. Therefore, you need to find all the relevant and essential information about your potential customers. All these steps are therefore […]
Recognizing and leveraging cloaking in SEO
In SEO, techniques come in shades of gray. From “White hat” for the “risk-free” strategy to “Black hat” for the SEO swashbucklers riding the waves of search engines. When talking about SEO in France, we can essentially focus on Google; the other search engines only provide a small source of traffic compared with the effort […]
Webmecanik Automation Update – August 2018
Contents of the Automation update – August 2018 We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It includes Mautic versions 2.14.0 and 2.14.1 as well as additional contributions from us. You will find new ways to use the email channel with RSS to Email and email reply […]
5/7 timeless marketing strategies: paid advertising
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting together an online marketing plan. That is therefore the purpose of this article: […]
How we think Mautic 3 should be tackled
I’m the General Manager of Webmecanik, a editor hosting and supporting Mautic open source version (as many other exist). It features maintenance, debug, support, training, partnering programs, etc. All of that managed from France and hosted in France, Switzerland or US depending on our customer needs. We count today more than 300 customers in 8 […]
4/7 timeless marketing strategies: conversion rate optimization
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So the purpose of this article is […]
Webmecanik achieves a record-breaking H1FY2018 semester
July 31, 2018: Webmecanik, the first Marketing Automation Cloud and Open-Source Software Vendor in Europe, announced today a strong first semester. The turnover increased by 30% including 27 new customers including renowned names such as Mondial Relay, Crédit Agricole CashinTime, Reed Exhibition, Avea La Poste and Engie. The company has been breakeven since the last 2017 quarter […]
Webinars & marketing automation: automate your customer engagement
Since discovering it, we have understood the power of webinars as a marketing tool. We believe they are a major weapon for lead generation, as well as in a lead nurturing strategy. For those who may be unfamiliar with it, the webinar is a contraction of “web + seminar”. In other words, it is the […]
Inbound marketing and content ROI, golden goose or fool’s gold?
In 2008, the term Inbound Marketing left its mark on the world of digital marketing. A new way of thinking, a new approach, to address a new paradigm. It was finally time to move from mass communication to more personalized, more targeted communication. The leitmotif? Deliver the right high-quality, relevant content, at the right time, […]
3/7 timeless marketing strategies: Search engine optimization (SEO)
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that online marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So this is the purpose of this article: to […]
2/7 timeless marketing strategies: Email marketing
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So the purpose of this article is to examine […]
Sell and retain customers with Adwords and marketing automation
Brioude Internet is a Google Partner Premium-certified agency specializing in organic and paid search engine optimization, remarketing, link building, and web marketing. Based in Paris, Lyon, and Brioude, our agencies are constantly seeking growth and innovation in order to offer the most relevant levers to our clients. It is with this in mind that we […]
1/7 timeless marketing strategies: Content Marketing
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So that is the purpose of this […]
The main barrier to customer engagement
There is no doubt that we work and live in an engagement economy, and marketers know it: 82% of them make customer experience their priority, whether online or offline. We know that we must indeed engage with our consumers in order to continue generating revenue. But it isn’t easy. Our world is flooded with excessive […]
How to attract more leads with video content?
Video is the most effective marketing content for driving sales. According to Email Monks, emails with videos generate returns 280% higher than traditional emails. According to the report by Aberdeen Group, 67% of companies use video to build brand awareness, 60% to generate conversions and 53% to nurture leads. So how can companies really leverage […]
Key steps to develop a “guest posting” strategy
Nothing is more frustrating than a marketing strategy that does not work and for which many resources are deployed. Many bloggers have fallen into the trap: they contribute several times on another blog or in another publication, and become disillusioned when they do not achieve the expected results. To establish yourself as an expert and […]
Manage your cookies for your GDPR compliance
What the GDPR law says As part of the GDPR, it is required to obtain the explicit consent of your visitors on your site in order to use cookies. Why? Quite simply because cookie technology makes it possible to collect personal information about visitors’ behavior and profile while identifying them without their knowledge. Hence the […]
Give back to the community what the community brings to you, an Open Source philosophy
I wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. The advantages […]
4 questions to ask yourself to define your B2C nurturing strategy
Like any B2C marketing professional, you have probably imagined that the concept of “lead nurturing” is only suitable for B2B sectors. With the arrival of new platforms such as marketing automation, B2C marketers are beginning to understand that it is beneficial to implement nurturing programs for customers. B2C marketers add customer nurturing to their marketing […]
B2B marketers: focus more on the lifecycle of your prospects
For SaaS and subscription companies, winning a customer is only the first step in “Customer Lifetime Value”, that is, the expected value over the entire lifetime of a customer. This is why it is important for B2B marketers to focus more on the entire lifecycle of a customer than on their buying journey. However, acquisition […]
Webmecanik Marketing Automation meets with GDPR regulations
The new GDPR regulation, General Regulation on Data Protection, is more relevant than ever. Coming into effect on the 25th of May 2018, it aims to better protect personal data. This subject is well known for being confusing but, good news for 98% of the companies out there, it only takes a few simple steps […]
The importance of having good call-to-actions on your website!
Let’s start this article with a question: What is the point of investing in a magnificent website that has traffic but does not convert? Let me explain: why spend several thousand euros on a website that simply welcomes visitors (even a lot of them) but does not engage them and does not convert them? Far […]
How can you unlock the full potential of your customer base?
Are you familiar with the Pareto principle, more commonly known as the 80/20 rule? This principle states that 80% of your revenue comes from 20% of your customers. Add to that the fact that it costs 10 times more to acquire new customers than to sell to your current customers. According to eMarketer, you have […]
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