#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Mautic raise $5M
Investors Confirm their Confidence in the Mautic Project Mautic is the first open source marketing automation software. Last February founder David Hurley managed to raise seed funding of $600,000. Barely six months later, with a strong team now behind him, the company has achieved Series A funding of $5 million. Webmecanik is the second largest contributor to the […]
Mautic Open Source vs. Webmecanik Automation: The Choice of Expertise and Sovereignty
The Backbone of Automation Mautic is an essential name in the Marketing Automation universe. As the only major Open Source and royalty-free solution, it represents a powerful alternative to American giants like Hubspot, Marketo, Pardot, or Eloqua. At Webmecanik, we chose Mautic. We are the major contributor of this Open Source project and have built, […]
Automation Update – September 2016
Automation Update for September 2016 After a hopefully pleasant summer holiday, we’re happy to inform you that the upcoming update contains many new functions! Such as a new email editor and more flexible landing pages, contact management through lead stages, synchronisation with Salesforce becoming bidirectional, the monitoring of mentions and hashtags, and Twitter message posting, and a […]
Agencies: 10 tips to generate revenue for you and your advertisers
Agencies, discover our 10 tips for implementing high-performance strategies for your clients: ROI-driven approach, process optimization, use of the right tools, change management and agility on the agenda!
How Pokémon GO applies the rules of inbound marketing
How the Pokémon game became a marketing success thanks to the inbound marketing strategy and the personalization of the customer experience.
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Automation Update – August 2016
Contents of the Automation Update for August 2016 I am writing today to let you know the updates that will be implemented to your Automation accounts from today through to Monday. This will include one new feature (don’t worry, more are coming soon!). We have been working hard on software stability for the past two […]
How to develop a captivating digital strategy in the medical sector
The webinar at the heart of an inbound marketing strategy Interview with Fanny Rannaud, Global Digital Producer at Health Agency Professionals in the medical sector are often overworked and lack the time to participate in conferences or other events, taking place in other cities or countries and which could nevertheless interest them. Inbound marketing is […]
Mautic raises $600,000 to develop open-source Marketing Automation
The opportunities created by this fundraising for the open-source Marketing Automation ecosystem David Hurley, the founder of the open-source marketing automation software MAUTIC, announced a $600,000 seed funding round with a commitment from the fund Underscore.VC to invest in a future Series A round. This is an excellent opportunity for the entire Mautic ecosystem, which is […]
Five Points to Address to Achieve a Single Customer View
The challenges marketers must tackle in digital transformation Nearly half of marketers only have fragmented data about their customers. This is one of the conclusions of the study ”Marketing Pain Points and How to Overcome Them”, conducted by Econsultancy and software publisher SmartFocus. What seems surprising is that – conversely – already half of marketers […]
Agencies, vote yes to targeted content! The opposite would be terrible…
Targeted content thanks to marketing automation Opposites allow us to look at information from another angle. The exercise is very telling when applied to political speech. “On this day, I send the French a message of confidence,” François Hollande said during his inauguration. And it would be unthinkable to be sent a message of apprehension […]
Lyonnais wisdom and content publishing
“The hard part (in digital) is doing it” The delightful Lyonnais wisdom of Justin Godard puts it in its own way : « it’s not enough to talk about it, the hard part is doing it ». In another style, business strategy professors provocatively put it this way: « Your ideas are worth nothing ! Your action plan is nothing ! Nothing, […]
Conquering the West! #Web2Day
Web2day in Nantes was an opportunity to reconnect with many French players in the digital sector. Among them were peers already present at Digital Week in Quebec, proof of the dynamism and energy we share with the rich ecosystem from Rennes to Bordeaux, via Nantes!
A Weekend in La Rochelle and an Unstoppable Sales Process
The sales and marketing team at Webmecanik focuses on a unique goal as its offer is now going international: GROWTH. Acquiring clients and assisting them in a way that only we know how, and attracting the best new talent and developing them is not easy. To keep our dynamic and solution-oriented approach we needed to […]
AGENCIES FORCED TO REINVENT THEMSELVES
Agility and open source are the keys to tomorrow’s management, where everyone is involved around a shared vision through partnerships and collaborations
Enter the company’s sales territory
Define the advertiser’s personas Putting conversation at the center means completely reversing the issue: the message is not about the advertiser’s product but about the benefit perceived by the consumer. It is about investing in the company’s sales territory, taking an interest not in the company itself, but in its customers. The brand’s values must […]
INBOUND MARKETING IS NO LONGER AN OPTION
Adopt Inbound Marketing to manage customer relationships The “Inbound Marketing” approach consists of putting in place the elements of the conversation at each stage of contact with the customer or user, using appropriate content according to their level of maturity toward your offer. This allows you to send the right content at the right time […]
Automation Update – May 2016
Contents of the Automation update – May 2016 Terminology change One of the first things you will notice in this update is the change of certain terms to better align with common usage. Prospects, Prospect Lists and prospect fields have not been removed, but simply renamed. What used to be called a Prospect will now be called a Contact. […]
#WonderfulCustomer at the heart of the relationship
The traditional buying journey is dead. Permanent engagement has won: discover the new challenges of accessibility, loyalty, and personalization
A big deal can start with a simple visit
How ABM (Account Based Marketing) helps you grow your business! If in your industry too, a big deal can start with an online visit, then we suggest you be informed about it! Who came to my site? an IP address… But what else? The IP address of a prospect – a major account – we […]
Invest in customer relationships
The harsh laws of the social web The Internet is now the primary point of contact between a company and its customers. Whether buying a kitchen or finding a service provider, consumers and professionals alike start by searching Google and then go to the sites that match their search. Most of them display attractive storefronts […]
Your coffee machine generates business! #1mail1café
Save the date for High5 #2 In this article, discover how to turn your coffee machine into a machine for generating customer relationships and therefore business. To learn more, sign up for our conference on this topic at High5 organized by Digital Savoie on Tuesday, May 19 at 6 p.m. at Savoie Hexapole (Méry). You underestimate […]
Grow your web agency with AutomationDay!
Event #AutomationDay @ ParisLast March 31, more than 50 digital marketing specialists braved the general strike and the rain to gather for an event by Webmecanik: #AutomationDay
Adopt the marketing and CRM solution trusted by over 700 companies.
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.