#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
All articles
All categories
Automation feature
Business life
Communiqué de presse
CRM
CRM functionality
CRM strategy
Evénements
Events
Fonctionnalités Automation
Fonctionnalités Automation
Fonctionnalités commerciales
Fonctionnalités commerciales
Marketing Automation
Marketing Automation
Marketing strategy
Marketing synchronization
Non catégorisé
Press
Stratégie commerciale
Stratégie marketing
Synchronisations marketing
Vie d’entreprise
Webmecanik
Webmecanik
Webmecanik Pipeline
Finally, a CRM & Marketing Automation software solution that takes the protection of your business data into account
The launch of the Webmecanik Pipeline SaaS CRM definitely marks a new era for European companies. At a time when government authorities are banning the use of overly intrusive American solutions, customer relationship managers finally have an all-in-one European sales and marketing solution with no legal or commercial risk vis-à-vis the USA. Webmecanik […]
Develop your content marketing in your multichannel strategy
The multichannel strategy is an excellent strategy for generating relevant and targeted traffic based on your audience. But without content, it is impossible to implement it effectively. That is why content marketing is important! Come on, smile and build your skills with your Webmecanik experts! Content marketing, what is it? You probably already know this, […]
3 reasons to personalize your sales activities in your CRM
Your CRM is like your second brain! It helps you manage, sort and update your contacts throughout your working day. To save time on a daily basis and with your team, it is essential to make this space reflecting your image: organized, functional and above all, easy to use. Wouldn’t you be a bit of […]
Marketing automation serving a high-quality inbound strategy
Last April 28, Stéphane Couleaud was invited by Les Experts du Web to a webinar on marketing automation as part of an Inbound Marketing strategy. Here’s a summary! Overview of marketing automation Our two experts began by explaining that the purpose of marketing automation is to “maximize marketing efforts and make them more effective.” Of […]
2FA, double factors authentication: protect yourself and your data
As you may have already noticed, multiple factors authentication is now widely used to log in to your favorite personal and professional applications. Even though you find it annoying, it protects you and your data that so we should learn to understand and love it ?. In this article, we will review in a simple […]
9 examples of inbound marketing strategies that work
The principle of inbound marketing is always more or less the same: You create content in whatever form to attract leads interested in a given topic. You distribute this content to reach your target audience You capture leads in one way or another so you can qualify them. All 3 points are essential to a […]
Cross-channel or multichannel, what’s the difference?
With the aim of constantly improving the user experience of your customers, you have put in place a communication strategy. If you have researched this topic, you have probably noticed that two terms kept coming up and seemed to be at the heart of a communication strategy: multichannel or cross-channel? In this article, discover the […]
Create and master your user journey
Offering the best experience to your user is the key to fostering customer relationships or optimizing your lead generation. And to improve it, there’s no secret: you need to think about all the elements that make it up, and that obviously involves the customer journey. But actually, what is a good customer journey? Find out […]
Customer loyalty: challenges and examples
Customer loyalty to improve your business, that’s the bet you’ve set yourself? You are in the right place. You will find all the tips to convince your team and your boss of the importance of customer loyalty and the advice to achieve it. Gather your colleagues from communication, marketing and sales, they all have a […]
Webmecanik Automation release
Webmecanik Automation, your favorite marketing automation software, is upgrading to version 4! It is a great moment for our team ?. Discover its functional improvements: tag management, interface improvement, reCAPTACHA V3 and the new landing page builder. It is a big step forward for our automation software which allows you to create custom tables and […]
The best digital tools for a successful digital strategy
With a view to constantly offering the best experience to your prospects, there are a multitude of digital tools at your disposal to measure, adapt, and optimize your content and your marketing strategy. The internet is full of a number of these tools that I am going to present to you in this article. You […]
The CNIL declares Google Analytics illegal
On February 10, 2022, the CNIL delivered its verdict following complaints from an association (NOYB) against a website operator. The latter was transferring collected data to the United States through its use of Google Analytics. What does this decision mean for the future of Google Analytics? How can you continue to analyze your website’s performance? […]
Understanding and defining the user experience
User experience is a term that is being used more and more. Whether in the creation of a multichannel strategy or to improve your prospects’ buying journey. Did you know that user experience is now more important than price for users and that, in the long run, it can help you generate leads? In this […]
Multichannel strategy: how to implement it?
Mastering your communication is an essential element of a good digital strategy. We juggle different communication channels, manage our relationship with customers & prospects, and try to unify it all with the goal of generating leads. This is what we call multichannel communication. In this article, we give you the keys to making your multichannel […]
Webmecanik Automation news – 31/03/2022
Webmecanik Automation news Our update is now available. Discover it right now: video slot, preference center update and role attribution. New feature for the email builder: video slot Same process as the image slot, you just need to drag and drop a video slot into your email and insert a YouTube, Vimeo or Dailymotion link. […]
Lead management: definitions and benefits
In your marketing strategy, you have probably included marketing lead generation goals. This is a very good thing if you want to benefit from the many advantages. Generating leads is an excellent way for B2B companies to ensure sustainable revenue. That is why it is useful to filter and analyze incoming leads in your buying […]
Building your sales strategy: the complete guide
Do you want to get your business off the ground? Put a sales strategy in place. Okay, it’s not quite that simple, but almost. By following all the steps that come before, make up, and follow the development of a sales strategy, I have NO DOUBT that you will see the results of your work. […]
What is the conversion funnel?
Understanding the conversion funnel In your marketing strategy, you have probably set yourself goals for generating marketing leads. This is a very important first step, and having put it in place is a very good thing. The next step is now to build your conversion funnel to guide and retain your leads. In this article, […]
Sales management: tips for a better performance
Wait a minute! We’re not talking about sports performance here, what we aim for here, you should be able to get without getting your shirt wet! Do I have your attention? Okay, here we go! Sales performance is an inseparable part of your company’s success. Whether you sell a service or a product, selling well […]
Cleaning your CRM data: Why and how
The quality of the data in your CRM is based on a set of criteria that allow your teams to always have the right data at the right time and to close more sales. A clean CRM is a CRM that is constantly updated. Communicating best practices to your teams helps avoid errors as much […]
How to build and manage your sales pipeline ?
Replace an old fashion Excel spreadsheet by a sales pipeline, good or bad idea? Come on, who is still using Excel? So leave your Excel spreadsheets (it also works for Google Sheets, we saw you!) and build the new Rolls-Royce of your sales people on your brand new (and maybe even free) CRM solution. Sales […]
Marketing Lead – Definition, acquisition and retention strategy
For all companies, lead generation is an important issue. There are various tools and services to generate them through the web. To set fair lead acquisition goals, you need to target your ideal customer, called a marketing lead. In this article, we will talk about marketing leads, acquisition, and retention. What is a marketing lead? […]
Webmecanik Pipeline Release – 02/02/2022
Connect your CRM to the world with its public API! Webmecanik Pipeline releases its public API to facilitate its integration into your work environment. It is now very easy to transmit data from a software and give them a meaning in your CRM. You also can collect data in Webmecanik Pipeline to transmit them to […]
Marketing strategy: online lead generation & inbound marketing
Today, more and more B2B companies, whether large corporations, very small businesses or mid-sized companies, are implementing marketing strategies focused on inbound marketing and online lead generation. Indeed, these strategies have proven themselves in the companies that implement them. They require significant setup time, but the results achieved are often a source of revenue and […]
Adopt the marketing and CRM solution trusted by over 700 companies.
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.