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Marketing automation, finally simple and effective

Maximize your ROI and conversions Maximize your ROI and conversions
Manage everything from a simple platform Manage everything from a simple platform
Benefit from expert, dedicated support Benefit from expert, dedicated support

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Secure. Searchable. Intelligent.

Whether you’re part of a team of 10 or 1,000, you can work faster across channels.

Pictogramme

Manage engagement programs

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Pictogramme

Manage engagement programs

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Pictogramme

Manage engagement programs

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“B2B Marketers Have a Blind Spot: The Buyer Journey”

Webmecanik comments: The famous buyer journey. The article is relevant and the infographic is appropriate.   B2B Marketers Have A Blind Spot: The Buyer Journey Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events, and one thing was blatantly clear. […]

“This train ticket was cheaper this morning” : thwart IP tracking

Webmecanik comments: As you know, among other things we use the IP tracking technique to take the pulse of internet users. But never for the devious and improper purposes indicated in this article. We will run the test on train tickets and give you our results in a future post « This train ticket was cheaper […]

[I say Web] Understanding your prospects to convert better

I will have the pleasure of hosting a conference at Chambé Carnet this Thursday, June 12, 2014. Here are the details of the conference as presented on Chambé Carnet. Thanks again to the entire Chambé-Carnet team for the invitation. I will of course be talking about marketing automation. Daniel Rivalin Conference / networking evening Thursday […]

[Je dis Web] Improving conversions: continuation of Daniel Rivalin’s interview

Below is the article published on Chambé-Carnet – Thanks to Sandrine for this interview! Original article here  Let’s continue our interview about the conference “ Je Dis Web ” which will be hosted by Daniel Rivalin on June 12. Hello Daniel. If you want to discover the methods and tools of Marketing Automation, where should you start? […]

#WonderfulCustomer at the heart of the relationship

The traditional buying journey is dead. Permanent engagement has won: discover the new challenges of accessibility, loyalty, and personalization

#ZeroCarbonEmail: set an expiration date for your emails

Discover the email expiration date feature to ensure your communications do not become obsolete.

1/7 timeless marketing strategies: Content Marketing

If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So that is the purpose of this […]

13 email marketing mistakes to avoid to increase engagement

After having discovered the concept of newsletters and tips for success, here are a few arguments in favor of email marketing! With an average ROI of 3.8% and 3.7 billion users worldwide, and projected growth reaching 4.1 billion in 2021, email marketing is one of the three most influential sources of information.  Excellent news for […]

2/7 timeless marketing strategies: Email marketing

If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So the purpose of this article is to examine […]

2013 web bullshit bingo

Just a few days left before 2013. A good opportunity to update your Bullshit Bingo cards. Here is my end-of-year proposal, with the corresponding hidden translation: Transmedia Your TV is going to change gender Web 3.0 Software update for Web 2.0 Community Pilot Warm-up host Multitenant Battle cry of the Great Information Systems Architect Win-win […]

2020, A CRAZY YEAR 

We are very happy to see most of our clients who went through the COVID19 period in a much better position than their direct competitors. Automating the entire customer relationship, before and after sales, enabled them not only to continue being present and active in their market, but also to gain market share from competitors […]

2021, A RETENTION RECORD FOR WEBMECANIK

The Webmecanik teams are very happy, and so are its customers! The figures are impressive: 100% of employees remained engaged, 6 new positions were created and more than 96% of subscription revenue for the Webmecanik Automation SaaS software was renewed. +33% revenue, above targets  Subscriptions to Webmecanik Automation and Webmecanik Academy software now account for […]

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