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Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Choosing your inbound marketing training
Choosing your inbound marketing training can prove difficult. The field is constantly evolving Inbound marketing is the future (and the present too) Inbound Marketing generates 54% more leads than outbound marketing! But what is it? Come on, let’s define inbound marketing: It is a strategy that consists of bringing the customer to you rather […]
B2B newsletter: what you need to know
Email can be the right channel to reach your B2B prospects. To get good returns, you nevertheless need to respect some rules of the art which is emailing marketing. In this article you will find all the tips and tricks to improve your conversion rates thanks to a flawless emailing strategy! From the recipient data […]
Sugar CRM and Webmecanik Automation Synchronization
Your CRM is an essential tool for your sales team. Your marketing automation software is the equivalent for your marketing team. Linking the two promises better communication between the two departments for explosive results! This is what Webmecanik Automation and SugarCRM SugarCRM, the number 1 customer experience software, prioritizes data security and flexibility for ideal […]
Dynamic content: features and best practices
Because personalisation needs to go always further, new features have appeared for a more advanced dynamic content. I welcomed these latest new features with the aim of optimising my results and engaging my contacts even more. It was simple and quick to set up, so here is my experience. What is dynamic content? Definition Dynamic […]
Mix Learning: the promise of successful marketing training
Are you looking for professional training in marketing? Between FOAD, blended learning, mix learning, MOOC, FOAD , MOOC, are you lost? This choice is not insignificant, so here is a short guide to help you see things more clearly! Blended learning: definition Let’s start with a few definitions. Mix-learning or blended learning : these […]
Marketing automation: the 5 training courses not to miss
Marketing automation training: why train? The benefits of marketing automation training Winbound Webmecanik Academy Visiplus Academy ISM training Orsys training Funding for marketing automation training Choose the training that suits you Marketing automation training: why train? Marketing automation is an inbound marketing practice that makes it possible to better manage your leads in order to […]
Smarketing automation: automation for your sales teams
Today, prospects are very autonomous. Most of the buying journey happens before the very first sales contact. More than ever, bringing the sales team and the marketing team together makes sense. Here are a few tips to fully understand the challenges of smarketing and how to automate it thanks to tools your marketing team already […]
Salesforce CRM and Webmecanik Automation synchronization
Combining your CRM and your marketing automation solution is the key to having a powerful tool, consistent and useful data to both marketing and sales teams! This article on CRM and marketing automation synchronization summarizes the key points of a good synchronization. Focus on the Salesforce & Webmecanik alliance. Salesforce is the world leader in […]
Lead magnet: all you need to know about this inbound marketing strategy
The mindset attract – qualify – nurture – retain is at the center of the inbound marketing strategy. Each step must be timed up in order to have an adapted and coherent content. The first step is the most important one because the quality of the following steps depends on it. You must agree that […]
Webmecanik Academy: our marketing automation training program
The Webmecanik Automation Expert training supports you in understanding, getting to grips with, and implementing your marketing automation strategy. Through a program that is both theoretical and practical, Webmecanik offers you a comprehensive, certified training course. Discover the content of this program! A program designed for learners: Definition of inbound marketing & marketing automation To […]
Webmecanik Academy launches the only certified marketing automation training course!
Webmecanik Academy is an innovative ODL method, or Open and Distance Learning. It offers different blended learning paths: virtual classes, in-person classes, quizzes, team challenges… These different formats have been designed and implemented to guarantee fast and enjoyable learning. You will find different inbound marketing training paths. Today, I’d like to introduce you to Webmecanik […]
Win and keep customers with marketing automation !
On the occasion of the online event, Haute-Savoie Digital Day, Sophie Panot has interviewed three of our clients on the implementation of their marketing automation strategy and its effect on customer acquisition and retention. A quick reminder about marketing automation: Marketing automation has two main functions: – To bring data with the behaviour analysis of […]
How to create a B2B marketing action plan?
Establishing a B2B marketing action plan requires several key steps that we will detail in this article. It is an operational document to be shared with all stakeholders involved in this plan. Its purpose is to achieve the objectives set in the strategy by breaking down the different actions to be carried out according to […]
B2B lead generation: is content the weak link?
B2B companies: do you think you are publishing attractive content on your website, professional blog, social networks, newsletter, and through your guides and white papers in particular? However, are you disappointed with the results obtained? Are you getting little traffic, poorly qualified visitors, too many curious people downloading your white paper when you were hoping […]
2020, A CRAZY YEAR
We are very happy to see most of our clients who went through the COVID19 period in a much better position than their direct competitors. Automating the entire customer relationship, before and after sales, enabled them not only to continue being present and active in their market, but also to gain market share from competitors […]
From in-person training to blended learning, how is Webmecanik reinventing marketing automation training?
Training in 2021 has never been so exciting! Our market, that of marketing automation, is seeing its users, players, and innovations explode! All of this in a world undergoing a full digital revolution even before the start of an international health crisis (Covid-19, for anyone who still had doubts) that would impact us all. It […]
How to read marketing email statistics with robot (bot) behavior?
Suspicious open rate? Click-through rate too high to be real? There are many email stats to keep in mind! The statistics for your marketing emails sometimes seem off the mark. This concerns all players (even our fellow global leader Hubspot), and the explanations are not always clear or obvious. An overview of the context and […]
Marketing trend 2021: Looking back at Web Summit!
Once again this year, Webmecanik’s marketing team attended Web Summit, 3 days of rich and inspiring conferences on the major trends of tomorrow. An online edition, focused on the major challenges facing our world—environment, mobility, diversity—and on the evolution of new technologies and their impact on our society. Over 104,000 participants and 1,137 speakers such […]
Email builder & marketing automation: best practices from the Webmecanik email editor
Creating emails is an important step in implementing a marketing automation strategy. In 2020, we introduced you to the new email editor in Webmecanik Automation. So I have now been using it for a few months for my newsletters, and all my sales and marketing communications. I’m sharing my experience and my advice to understand […]
ABM, or how to detect business opportunities in B2B
Account-based marketing is a marketing technique used to support sales in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalized way! I’ll explain how I set it up to generate leads for our sales team! Identifying your visitors: the key […]
ABM, or how to detect commercial opportunities in B2B
Account based marketing is a marketing method used in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalised way! I’ll explain to you how I have set it up to generate leads for our sales team! Detect commercial opportunities […]
Improving the conversion rate of your forms: I tested progressive profiling
Improving the conversion rate of your forms: I tested progressive profiling As you know, forms are an opportunity to generate qualified leads and learn more about your contacts. Progressive profiling therefore seems to me to be a very useful feature for improving the conversion rate of your forms. By implementing it at Webmecanik, I boosted […]
Our new email editor is out!
Everyone was waiting for it, we worked on it for months, so today I am very proud to announce: the new email builder is available now on Webmecanik Automation. It has never been that easy to create stylish and responsive email campaigns. Features for successful emailing campaigns Combining features and user experience, this email editor […]
A 4.5 day week for our employees
Since October 26, 2020, Webmecanik has been experimenting in France the organization of weekly working hours over 4.5 days, making it possible to end one’s working week on Friday at lunchtime. A way to offer our employees a longer weekend and a better work-life balance. Origin of the project and context Webmecanik’s DNA Webmecanik has […]
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