#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Social CRM: transforming interactions on social media into sales opportunities
Imagine a tool that not only centralizes information about your customers, but also anticipates their needs, optimizes your sales and marketing processes, strengthens collaboration and communication, while enabling performance analysis to make informed decisions. Welcome to the world of CRM ?. CRM software is playing an increasingly important role in the field of sales. To […]
How Marketing Automation enables large enterprises like SFR Business to perform
From targeting issues to automation scenarios, including the creation of materials, Olivia Luneau – Head of Digital Marketing at SFR Business – shared her experience with us in a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main missions of Digital Marketing at […]
Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?
When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale. Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]
CRM integration: which software should you prioritize integrating with your ecosystem?
You know how important it is to synchronize your tools, but you don’t know where to start? This article is for you! Synchronizing your tools is a priority if you want to benefit from a high-performing ecosystem. The good news? These synchronizations are often simple to set up. Optimize your sales team’s work by giving […]
Webmecanik Pipeline update – september 2023
The first statistics have arrived on Webmecanik Pipeline! Eagerly awaited by many (including us), two new statistical charts have appeared in your CRM. Quickly visualize the evolution of your business by tracking your won/lost opportunities and comparing your monthly commercial performances ✨ And that’s not all, you will discover other statistical charts very soon in […]
Webmecanik Automation Updates – September 2023
Summer has been productive at Webmecanik ☀️ Our team has worked hard to bring you some great new features for the end of the year. This September, we are starting off gently with a new anti-bot solution, an alternative to Google reCAPTCHA, and new scoring rules. Stay tuned for more updates! New Feature The new […]
Boost your deliverability: email marketing best practices
Email marketing has long been one of the most powerful and effective tools in digital marketing. With the ability to reach your target audience directly in their inboxes, it remains an essential way to build lasting relationships and promote your products or services. However, for your email marketing efforts to pay off, it is essential […]
How can GDPR compliance improve your marketing automation strategy?
A cleaned and updated database is essential to ensure GDPR compliance in marketing automation. First, it guarantees that only necessary and consented data is used, thus avoiding excessive or inappropriate collection. Second, an up-to-date database reduces the risk of keeping outdated or inaccurate data, thereby preserving its relevance and accuracy. Third, by eliminating obsolete data, […]
GDPR compliance in marketing automation: common mistakes to avoid
The General Data Protection Regulation (GDPR) is a European Union regulation aimed at protecting individuals’ personal data. For all companies, but especially those that use marketing automation, it imposes strict rules regarding the collection, processing, and storage of user data. Therefore, marketing teams must comply with these requirements in order to guarantee data confidentiality and […]
Protect yourself from bots with Webmecanik Automation
Bots can be a real scourge for your marketing results related to your website. To prevent these bots from distorting the results of your forms, email sends, etc., it is necessary to implement anti-bot solutions on your website. In this article, let’s look at which tools integrated into Webmecanik Automation are available and how to […]
GDPR and Marketing Automation: how to optimize your website for personal data protection
Any company using marketing automation strategies must dedicate a page on its website to the protection of personal data in order to comply with the GDPR and out of a duty of transparency toward its users. Since marketing relies on this collection of sensitive data, visitors must be informed about its processing and their rights. […]
5 steps to make your marketing automation strategy GDPR-compliant
Marketing automation has become an essential tool for companies seeking to optimize their communication and effectively reach their target audience. However, with the entry into force of the General Data Protection Regulation (GDPR), companies must rethink their approach to collecting, processing and using their customers’ personal data. Just a reminder: the GDPR, as a regulatory […]
Webmecanik Pipeline update – July 2023
You asked for it, and it’s finally live! ?Now you can sort your contacts and companies with new filters available in your Webmecanik Pipeline CRM. ? New Feature Filters for your Contact and Company Lists ? Are you looking to filter your contact and company lists? Today, it’s possible for all Webmecanik Pipeline users. Create […]
Looking back at IMF 2023 conferences: what to remember
On June 13, 2023, for its sixth edition, the IMF 2023 (Inbound Marketing France) event brought together digital marketing experts to discuss the challenges and opportunities related to the evolution of digital advertising, customer experience, and the integration of AI into CRM strategies. Stéphane Couleaud, CEO of Webmecanik, for his part shared the stage with […]
What are performance tests for email campaigns?
Web marketers know it: sending effective emails is key to engaging your pool of prospects. No way to leave that to chance, which is why most marketing automation software solutions offer the option to test email campaigns before sending them. The goal of performance tests for email campaigns? To assess and improve the performance of […]
Marketing Automation for Large Enterprises: The 5 Pillars of Success
From data security issues to automation and nurturing scenarios, Olivia Luneau – Digital Marketing Manager at SFR Business – shared her experience with us during a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main responsibilities of Digital Marketing at SFR Business? SFR […]
What’s new in Webmecanik Automation – July 2023
Great new features have arrived in your marketing automation software! Discover the new version of email A/B testing in Webmecanik Automation. Take your contact scoring further with a new advanced feature and preview your emails and landing pages under real conditions? New features Automatic A/B testing of your emails Email A/B testing in Webmecanik Automation […]
Webmecanik Pipeline update – June 2023
The renovations to the Webmecanik Pipeline calendar are complete ? Discover the new, more ergonomic interface and the new features that will make your business life easier ? Improvements The Calendar View Gets a Makeover ✨ The view of your activities in Webmecanik Pipeline calendar has been revamped for improved ergonomics and ease of use.. […]
Increase the power of your CRM with Dropcontact enrichment
A salesperson’s best friend is often summed up in three letters: C.R.M. It brings together all their contacts and helps them see clearly (we hope!) among their opportunities. But it can be temperamental if it is not properly maintained, that is, regularly updated (no duplicates, no invalid email addresses, no incorrect contact details, etc.). Worse […]
How to do A/B Testing in your emails with Webmecanik Automation?
Webmecanik offers a solution to set up A/B testing of your emails and landing pages. Discover how this feature can boost the performance of your marketing strategies ? What is A/B Testing? A/B Testing involves comparing different versions of an email or landing page to identify which content resonates best with your audience. You alter […]
What is the purpose of a CRM?
To improve their business relationships and truly achieve their sales goals, companies today have high-performance tools that enable them to manage their prospects, customers, and sales opportunities. Why do without them? Among these tools, a customer relationship management (CRM) system is essential and used by 91% of companies, according to Startenet. Centralizing information on prospects […]
Webinar recap: feedback after 100 marketing automation projects launched!
In response to the growing interest in marketing automation, our Customer Success Manager, Delphine Seurot, decided to give you all the keys you need to get your project off to a good start during an exceptional webinar. Recap! Indeed, 80% of marketing automation users have seen their number of leads increase and 77% have seen […]
What is the objective of an email A/B test?
One of the objectives of an email A/B test is to maximize the effectiveness of your campaigns. Indeed, when it comes to sending emails to your customers or prospects, you need to make sure that your message achieves its goal. Far from being a waste of time, discover here the value of testing your campaigns […]
Who uses a CRM?
SMEs, very small businesses, large corporations… By 2028, the global CRM market size is expected to reach around $128.97 billion, according to this study by Stratenet. So it is no exaggeration to say that many companies use a CRM! An essential tool for every department in your company, a CRM (Customer Relationship Management) is a […]
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