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A/B Testing: everything you need to know
Improve the open rates of your emails, the conversion rates of your landing page or the click-through rate of your CTA? It is time to use A/B testing. Through my experience, I explain how to set it up to get better results. The basics of A/B testing 4 tips for successful A/B testing The tools […]
The 6 advantages of a sales CRM
Effectively manage your contacts and prospects Improve your productivity and efficiency Track your opportunities and sales pipelines Collaborate and share information Analyze and make informed decisions Improve customer satisfaction 82% of companies use CRM for sales reporting. This statistic from the website Stratenet confirms this enthusiasm for Customer Relationship Management solutions. Indeed, in 2023, it […]
What does CRM mean?
What is a CRM? Purpose and how a CRM solution works Advantages and benefits of CRM Connection with marketing automation What is a CRM? CRM, or Customer Relationship Management, is a term used in the field of marketing and customer relationship management. This “Sales Relationship Management” software in its French version refers to a set […]
Our 7 tips for successful A/B testing
A/B testing allows you to test the performance of your marketing content. By comparing several versions of a landing page or an email, you can identify the elements that improve your performance. Today, we’re sharing our 7 tips for successful A/B testing. Let’s goooo Test high-traffic content A/B testing requires sending different versions of your […]
How to run an A/B Test on your prospecting emails?
Email prospecting still works! The DMA (Data Marketing Association) revealed that 142.16 billion emails were sent in France, representing an increase of +1.64% in 2022. Indeed, using effective prospecting emails remains crucial for any company looking to grow its business and attract new customers. But it can be difficult to know which type of email […]
How does Marketing Automation help start-ups expand internationally?
International expansion is an essential goal for many start-ups and presents itself as a real challenge to reach new markets and drive growth. The Startup&Angels event taking place on Wednesday, June 7 in Lyon helps connect start-ups with established or emerging markets, in Singapore, Australia, and even Cambodia. Meeting investors and entrepreneurs from all over […]
Strasbourg celebrates the 10th anniversary of Email Marketing Day
On May 22 and 23, Email Marketing Day celebrated its 10th edition at IRCAD (Institute for Research Against Cancers of the Digestive System). AutomationDay, partner of the event, brings you its recap of the event! EMDAY is the only event 100% dedicated to Email Marketing. Here is what caught our attention: Email marketing at the […]
Our webinar recap between Webmecanik Automation and Cegid XRP Flex.a0
Relive this exclusive webinar between Webmecanik Automation and Cegid XRP Flex to design a synchronized marketing and sales strategy and increase your conversions. Did you know that 80%* of Marketing Automation users have recorded an increase in the conversion of prospects into customers? To discuss the performance of marketing automation but above all the impact […]
5 examples of marketing automation scenarios
Like 80% of companies*, you know that marketing automation software is essential for better lead qualification. *Source: Invespcro Indeed, marketing automation scenarios are essential for automating and optimizing your marketing campaigns. They help improve efficiency by automating repetitive and time-consuming tasks and actions, allowing marketing teams to focus on higher value-added tasks. This helps optimize […]
The 5 pillars of marketing automation in 2023
In 2023, digital marketing teams have inevitably heard about marketing automation. This marketing method is increasingly used by companies to automate their sales and marketing processes. To understand it all, discover here the five pillars you need to know before getting started and choosing your solution. Let’s go! Pillar 1: define your marketing automation strategy […]
How to get started with marketing automation?
Getting started with marketing automation is a tempting prospect for any marketing director looking to perform. Indeed, sending the right message, at the right time and to the right person is the winning trio for capturing a prospect’s attention. And if this can be done automatically, it is a real dream for any marketing team […]
Webmecanik Pipeline update may 2023
Discover the latest updates in your Webmecanik Pipeline CRM! Our teams work is devoted to streamline your sales process and help you increase efficiency with minimal effort ? Today, we present a new feature regarding your contact and company lists ? New Feature Bulk Editing of Your Lists Need to quickly select contacts or companies […]
Spotlight on EverReady, the solution that updates the CRM instead of sales reps.
A few weeks ago, in the article What is the benefit of synchronizing your automation software and your CRM? we explained that CRM and Marketing Automation had to work hand in hand more than ever. That works out well because today, we are pleased to welcome Loïc Deo Van, CEO and founder of the start-up […]
The 7 practices of a “good” salesperson
Missed it? Our recap of the webinar on the best tips for identifying sales opportunities is here. During this 30-minute session, Sophie Panot, Webmecanik’s Marketing and Sales Director, helped all participants (re)adopt the right habits to become a high-performing salesperson. What does identifying sales opportunities mean? Every good salesperson remembers how important it is to […]
Analysis: CRM and Marketing Automation trends in 2023
Marketing automation expert and CEO of Webmecanik, Stéphane Couleaud looks back at the major CRM and Marketing Automation trends that will shape 2023. Frans Riemersma & Jelle Casper van Santen from Martech Tribe carried out remarkable analytical work based on reading trends through more than 117 articles published by analysts and gurus of Martech CRM […]
Employee retention, 4.5-day week, salaries, remote work, well-being: 3 key takeaways from the Digital League event
Digital League, an organization bringing together the digital community in Auvergne-Rhône-Alpes, invited Stéphane Couleaud, President of Webmecanik, on Wednesday March 29, 2023, to discuss employee retention in companies. Surrounded by Mélissa Vallies (In Extenso), Servane Germain and Marilyne Longo (Malakoff Humanis), Stéphane Couleaud shared his feedback at this event, which took place at the Galiléo […]
5 easy and free use cases to build high-quality databases
Good sales management relies on an up-to-date and well-organized database, which then enables you to set up effective marketing automation campaigns to nurture your prospects and customers.. When we talk about lead generation, at Webmecanik we think inbound marketing and marketing automation. However, in marketing, it is advisable to multiply your lead sources. With tools […]
What is the difference between a CRM and marketing automation software?
It is regularly during consultations that we hear that marketing automation and CRM tools are essentially identical, even though they serve two very distinct purposes. Webmecanik tells you everything about the differences between marketing automation and CRM. Their intended use One of the main differences between these two types of software is their intended use. […]
4 reasons to combine your marketing automation software and your CRM
Whether you’re on the marketing or sales team, your job serves the same objective : to grow the company and its revenue, while also retaining customers. To do this, you are necessarily equipped (at least, this is strongly recommended) with marketing automation software or a CRM. But did you know that you can double your results […]
Synchronization of CEGID XRP Flex and Webmecanik Automation
France in the spotlight?! Choose the 100% French Marketing Automation and CRM/ERP duo with Webmecanik Automation and Cegid XRP Flex. Centralize your company and contact data and trigger marketing campaigns automatically. This way, you align your marketing and sales strategies and improve your customer relationship. The Cegid & Webmecanik partnership Born from the desire to […]
What’s New in Webmecanik Pipeline March 2023
Discover the new view of your activities, now centralized in Webmecanik Pipeline. Track your upcoming and overdue activities at a glance, or quickly edit or delete a selection of activities. Edit and deactivate the statuses in your opportunity pipeline more easily. As you can tell, in March, with new features and improvements to your CRM, […]
Webmecanik Automation release
Discover the new features of your marketing automation software: Webmecanik Automation. This month, we offer you improvements of your features: form with progressive profiling, SMS subscription management, date variable format or custom objects. Discover what’s new in your tool! Features improvements Progressive profiling Progressive profiling is a Webmecanik Automation feature that allows you to display […]
Why synchronize Google Calendars with your CRM?
As a regular user of Google Calendars with all their practical, colorful, and fun features, you would never consider giving them up. You prefer to juggle between your Google Calendar and your CRM, even though these constant back-and-forths cause you to lose time, increase the risk of errors, and above all create unnecessary effort. Today, […]
Boost your sales with upsell and add-sell
Welcome to our latest article in the series dedicated to SaaS! This one will focus on add-sell and upsell strategies in marketing. You know how crucial it is to increase your sales and profitability while offering a superior customer experience. Add-sell and up-sell techniques have become essential to achieve this, by encouraging customers to buy […]
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