#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Email marketing solution or marketing automation: why and how to choose?
Email’s place in a marketing strategy is well established. Yet there are many different ways to use it. From the classic newsletter to a more elaborate nurturing scenario, including thank-you emails or product recommendation emails, it is a strategy in its own right. For this, the solution that will allow you to create and send […]
Webmecanik Academy is Qualiopi certified
At the beginning of the year, Webmecanik launched Webmecanik Academy, a training platform combining several formats across different topics related to marketing automation. Already listed on Datadock, allowing training courses to be funded by training organizations, Webmecanik Academy is now Qualiopi certified. This certification recognizes several months of effort and the long-standing work of our […]
Webmecanik outperforms in the marketing automation market
In 2021, the marketing automation software market will grow by over 9%. According to Emailmonday, more than 51% of businesses are already using marketing automation. The expansion of automation accelerated during the Covid crisis due to the need for businesses to increase customer engagement and retention in times of uncertainty and where the usual physical […]
Candidate acquisition: a new method directly inspired by marketing
Recruitment is a crucial stage and one filled with challenges for any organization. That is why the recruiter occupies a strategic role for the company and its development. Having a strong and distinctive employer brand helps attract more candidates, potentially better suited to your company culture and your needs. But the employer brand is only […]
Generating qualified leads: how to build your digital strategy?
Inbound marketing, content marketing, SEO, social selling, the generation of qualified leads is at the heart of marketing concerns. We can see it in all digital marketing initiatives. What does this mean in concrete terms? How can you set up an effective strategy to achieve your objectives? Here you will find the definitions and key […]
Unlatch CRM and Webmecanik Automation Synchronization
Whether you are a real estate developer or marketer, proper contact management is a priority to ensure good opportunities. To accelerate your sales and improve the customer experience, Unlatch offers you the right solutions. Likewise, a marketing automation solution has its rightful place in your sales and marketing strategy. When purchasing real estate, whether off-plan […]
What is the impact of Apple’s “Mail Privacy Protection” announcement ?
At the Apple Worldwide Developers Conference 2021 (June 7 to June 11), Apple has announced its new Mail Privacy Protection policy, which does not apply to users of other email applications (Gmail, etc.) even if they use iPhone. This is a new step towards the protection of personal data, which is the logical continuation of […]
Omnichannel: definition and advice for a winning e-commerce strategy
More and more, communication channels are multiplying. In the complete guide to increasing sales on your website you were able to see that omnichannel has become a flagship strategy to respond to this change. In this important shift, you must first understand the challenges, the steps and the different strategies in order to build your […]
Upselling & cross-selling: the e-commerce indicators to watch
Did you know that an existing customer brings in more than acquiring a new one? In fact, additional sales are a very powerful lever for growing your revenue! One might think that traditional sales techniques would not be as effective on an online store. The fact is that these practices prove to be just as […]
Tips, examples, templates: best practices for a product sheet
In 2020, 17,400 e-commerce sites were launched, leading among other things to an 8.5% increase in the sector’s revenue. Product sheets play an essential role on these sites: 30% of consumers say they have abandoned a cart because of an incomplete product sheet. In this series of articles to learn all the steps to sell […]
5 Tips for Creating Your E-commerce Website
Launching your e-commerce website can be a good idea to boost your sales. Online sales allow you to reach a wider audience, especially geographically, but also to build customer loyalty by offering them greater convenience. This sector is experiencing exponential growth. However, not all e-commerce sites are created equal. Discover the essential tips for a […]
Product recommendations: the complete guide to boosting your e-commerce site
Product recommendations are a powerful marketing tool for increasing your company’s online conversion rate. It’s simple: Amazon implemented it in 1998, and today it generates more than 35% of its revenue (source). Many brands are doing it today, in every sector, and I can only recommend (quite literally) that you join the trend. This is […]
Boost your e-commerce sales
The e-commerce sector truly exploded in 2020: revenue from online sales exceeded 100 billion euros and there are 40 million French people shopping online. If you yourself run an online store, the challenge for you is to sell better and more, without the exchange and privileged relationship of a physical shop. So, how do you […]
Newsletter: definition and best practices for your emails
An integral part of marketing strategies, email marketing has become essential. The number of emails sent each year continues to increase. It is therefore a channel highly appreciated by contacts, whatever your persona. In B2B as in B2C, these are real strategies to work on. What is it, how can you use it in your […]
The key to successful emailing campaigns in B2C
Sending newsletters is still a widely used way of communicating with your audience. To keep it effective and up to date, you need to know all its secrets and good practices. Creative, useful and trustworthy, emailing is a powerful tool to discover your new products or to work on your image. Let’s see how to […]
Synchronization INES CRM by Efficy and Webmecanik Automation
CRM and marketing automation are two essential tools for contact management. The first is primarily intended for the sales team and the second for the marketing team. However, today these two teams work together to streamline the customer journey. Linking CRM and marketing automation is therefore a logical next step to facilitate exchanges. Between INES […]
Microsoft Dynamics CRM and Webmecanik Automation Synchronization
Using a CRM is essential in your sales strategy. Likewise, a marketing automation solution has its place in your marketing automation strategy. In 2021, the challenge is to combine these two tools to maximize your results. You use Microsoft Dynamics CRM and are looking for marketing automation software? Are you looking for two solutions that […]
Sellsy CRM and Webmecanik Automation Synchronization
To manage your customer relationships, CRM software is the key! It gives you control over your leads by easily managing your contacts and customers, and by sharing emails, calendars, and tasks within the team. At the same time, a marketing automation solution allows you to deliver the right message at the right time to the […]
Zoho CRM and Webmecanik Automation synchronization
Marketing Automation and CRM are two different tools whose goals converge: to collect, store, and use information about contacts (prospects or customers) to ensure a personalized and privileged relationship with them. Zoho is a publisher of affordable software designed to support all types of companies in customer relationship management. Webmecanik is a SaaS based on […]
HubspotCRM and Webmecanik Automation Synchronization
A CRM is customer relationship management software. It is a tool that allows you to centralize all interactions between you and your customers. A marketing automation solution automates repetitive marketing tasks, while allowing you to track and record the behavior and data of your prospects. By linking the two, you ensure continuity for your contacts […]
Everwin CRM and Webmecanik Automation Synchronization
Combining your CRM and your marketing automation solution is a way to have a very powerful and effective marketing and sales tool. Your data is standardized between your sales and marketing departments in complete security. This article on CRM and marketing automation synchronization summarizes the key points of good synchronization. Let’s talk about synchronizing Everwin […]
Pipedrive and Webmecanik Automation synchronization
To make your sales strategy successful, a CRM is an essential tool. A simple-to-use tool, with numerous features that allow you to organize your sales pipeline however you want. With Pipedrive, you adapt your CRM to the way you work by paying only for the features you use. By combining it with Webmecanik Automation, your […]
When to implement a marketing automation strategy?
Marketing automation is a very good asset to increase the performance of your marketing strategy. In order for it to work at its best, you need to find the right time to implement it. Let’s first look at the benefits of marketing automation, before understanding the right time to take this step. Marketing automation: 3 […]
YellowBox CRM and Webmecanik Automation Synchronization
A CRM and a marketing automation solution: these are two tools you are familiar with for managing your contacts. The first is intended for the sales team, the second for the marketing team. Result? The level of information is not always the same for these two teams, which does not make each side’s tasks any […]
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