#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Marketing automation & customer experience: Webmecanik talks at AutomationDay 2020!
In this particular year, the entire Webmecanik team was delighted to be able to participate in the organization of the online version of AutomationDay, the most important conference dedicated to marketing automation in France. The 2020 edition, the one of all records, had as its theme the customer experience. High-profile speakers came to share their […]
Recap of the Ask Me Anything: New email builder
On September 15, we presented our new email builder to our customers during an “Ask me anything”. Participants were able to watch Norman Pracht, CEO, create an email, followed by a Q&A session. Here is a recap of all the information that was shared! Do previously created emails still work? We made sure not to […]
Automation 3: Automatically assign contacts to sales representatives
Today, all studies say it: it is essential to have a privileged relationship throughout the purchasing process. To help you optimize the relationship with your leads, Webmecanik Automation has a new feature: the implementation of rules allowing the automated assignment of contacts to the right sales representatives! This new feature has as many advantages for users […]
Automation 3: smart forms to better qualify your contact database
Forms are both your best asset for enriching your database and the stage of the customer journey least appreciated by your customers… at least until today. It is a delicate and decisive step, and it is from there that your entire inbound marketing strategy will take shape. The data allows you to segment your database […]
Automation 3: new features and improvements
As you know, Webmecanik Automation is a marketing automation software based on Mautic’s Open Source framework of which we are the main contributor. We were therefore very committed to the development of Mautic 3, then to its adaptation for Webmecanik Automation 3! The new version of the framework will keep the technology at the top, […]
A 100% French solution from CRM to marketing automation is possible! Divalto Weavy x Webmecanik Automation
Divalto Weavy x Webmecanik Automation At Webmecanik, we are always looking for new features to offer you for a top-notch marketing and sales strategy! Our priority is to offer quality solutions and French partners whose values we share. We are therefore delighted to introduce our new plug-in with the Divalto weavy CRM. Divalto weavy is […]
From Smart Data to Inbound Marketing: an overview of digital marketing trends
From Smart Data to Inbound Marketing: an overview of digital marketing trends The last few years have been marked above all by the importance of “big data”. It was a real race for data among businesses. Data, being considered raw material, represented capital for the companies that possessed it. But this trend is over; companies now […]
Webmecanik, sponsor of AutomationDay 2020!
What is Webmecanik? Webmecanik is a company from Haute-Savoie, founded in 2006 and reborn in 2015, that offers a marketing automation solution. The software is the first fully European one, based on open source (Mautic). Beyond the software, at Webmecanik you will find a professional and responsive team to support you from choosing the solution […]
Behind the scenes of the email builder!
As you know, a new email editor is on the way! Today, we invite you to meet the people behind this great adventure. Norman and Thierry are the key duo. What are their roles, what are the main stages, and above all, where does your new email builder stand? We’ll tell you everything! Who are […]
Automating your marketing, an eco-friendly approach?
Digital pollution is very well known today. In 2020, it even exceeded the carbon footprint of civil aviation in France for the first time. Digital pollution includes the manufacture, use, and lack of recycling of electronic equipment, video streaming (whose annual global pollution is equivalent to the pollution generated by a country like Spain), and […]
Webmecanik 2020: +28% growth and revolutionary announcements
The Webmecanik team is really happy as most of our customers got through the COVID19 period in a much better position than their direct competitors. If digital transformation is a task put to the test every day, the automation of campaigns across the entire customer journey is a real asset for our users who retain […]
Inwink, sponsor of AutomationDay 2020
INWINK, SPONSOR OF AUTOMATIONDAY 2020 What is inwink? inwink is the all-in-one event-intelligence platform that enables companies to engage their audience throughout the year around their B2B event strategy by: Orchestrating the entire organization of events – physical, digital, or hybrid – from a single platform; Offering participants and partners an exceptional online experience 100% […]
Responsive first with MJML Email builder episode 4 – Webmecanik Automation
As we mentioned in our previous articles in this series, we are preparing the launch of a new high-flying email builder, ready to take you, marketer, into a new experience of creating and sending emails in your marketing automation tool. Without us even realizing it, the key element of success is responsiveness. Responsive email in […]
GARDENERS, digital and creative agency, sponsor and speaker at AutomationDay 2020!
GARDENERS, DIGITAL AND CREATIVE AGENCY BY NATURE – Who is GARDENERS? At GARDENERS, a creative and digital communications agency, we believe that the future of communication must above all be human. Bringing users to the table, listening to them and understanding them is at the heart of our method. It is by carefully combining Data […]
Well-being at work at Webmecanik
According to a Harvard/MIT study, being happy at work makes you 31% more productive. Happy employees are 2 times less likely to get sick, 6 times less absent, 9 times more loyal, and 55% more creative. And since that’s exactly what we want for ourselves at Webmecanik, we’ve made it our priority! Onboarding: via GIPHY […]
Webmecanik, a company committed to its environment
Based in Annecy, between lake and mountain, Webmecanik is a company committed to protecting the environment. Keen to contribute to the local economy, limit its carbon footprint, and get involved with mountain protection associations, Webmecanik is thinking about the future. Committed to a local association Through our support as a member of the Mountain […]
Privacy shield: your company in danger?
The last few weeks have been filled with news about data protection. Between the invalidation of the Privacy Shield, the controversy over the use of data by Tiktok, questions about the security of personal data arise and we are here to enlighten them for you. What is Privacy Shield? The Privacy Shield is a mechanism […]
Blog Digital, partner of AutomationDay 2020!
BLOG DIGITAL, your new media outlet for web marketing news BlogDigital.fr is an online media outlet covering all the latest web marketing news and also publishes best-practice articles in digital marketing. Here is a selection of 5 useful articles published on BlogDigital.fr: CRM software: which is the best? What is the link between SEO and […]
Features of the new Brick email builder
As we mentioned in our previous articles in this series, the launch of the new email builder in your Webmecanik marketing automation software is an opportunity to integrate a few new functional and ergonomic features. Here is an overview of the features that await you. The new responsive email builder has been released! Enhanced features […]
5 tools to personalize your marketing and communication
As we explained in our article on the prerequisites for personalization with Marketing Automation, personalization is now a key component of the best marketing strategies. After segmenting your database, identifying your personas and defining your customer journey, you are ready to use the different features of your Marketing Automation tool! Custom fields The first thing to […]
Personalized marketing, where to start?
Personalization is a key element when you address your customers or prospects. Today, who still wants to receive emails/ads for products/services they are not interested in? (not me) In 2020, personalization represents 14% of companies’ marketing budget* and has become the top challenge for more than 80% of marketers*. And for good reason! Personalization has […]
A new era, Brick Email Builder – Webmecanik Automation
The email builders on the market mostly all have usability shortcomings. These technologies, often built several years ago, become a compilation of features without putting the user back at the heart of the project. Except that when you pile up features, there is often a lack of perspective that makes it possible to see the […]
Webmecanik, partner of AutomationDay 2020
In 2020, Webmecanik is proud to be a partner of the AutomationDay event for the fifth year! Our team will meet you on October 6, 2020 for THE event for digital marketing players in France dedicated to Marketing Automation. A 100% online and free edition this year. What is AutomationDay? AutomationDay is a day of […]
Feedback from the Social Selling Forum
Social Selling Forum Geneva 2020: Online Edition! This year, the Webmecanik team attended some keynotes from #SocialSellingForum Geneva. Organized by Loïc Simon and featuring more than 20 speakers over two days, this 100% digital edition covered many key topics in today’s marketing, notably influencer marketing and marketing automation! Social Selling Increasingly, people are at the […]
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