#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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SEO: the return of the dream sellers
Jesus driving the SEO experts out of the marketplace (of course not…) It had been a while since I had heard about dream sellers in organic SEO. With Google tightening the screws to maximum torque for several years now, I thought everyone had finally learned the lesson: doing low-cost SEO through massive automated submissions and […]
local communication on the web: the second Kisscool effect
After a few months of hindsight on our local web communication offerings, a few interesting trends are emerging. Here, we have chosen to share two case studies on the subject. The hidden success At Eureos, we set up performance indicators based not on traffic, but rather on business objectives. In the case that interests us, […]
why you should avoid proprietary cms
I got my first computer at age 9. An Olivetti Logabax with an 8086 processor, generously equipped with 256KB of RAM (yes indeed, that is a k), a 20MB hard drive (it was crazy at the time, the equivalent of 60 5 1/4-inch floppy disks) and a 16-color screen. I wrote my middle-school essays with […]
3 good web resolutions for 2014
Stop wasting your budgets Do you want to rank for « teak flooring » in Google? Did you know that without realizing it, you may be paying for those searching for « How to install teak flooring »? Let your competitors pay for useless queries. Be efficient Is someone searching for « metal inserts »? Don’t direct them to your […]
Test
“B2B Marketers Have a Blind Spot: The Buyer Journey”
Webmecanik comments: The famous buyer journey. The article is relevant and the infographic is appropriate. B2B Marketers Have A Blind Spot: The Buyer Journey Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events, and one thing was blatantly clear. […]
how to shine in e-commerce
Very often, our clients focus on traffic to assess the performance of their website. But if you bring in thousands of visitors a day, and only 1 visitor out of 1000 sends you a quote request or makes a purchase, haven’t you thrown your money out the window? If your website has a conversion rate […]
geek and SME boss: close encounter of the third kind
The usual misunderstanding between web “pros” and SME bosses: one talks about “SEO,” “WordPress,” or even “JavaScript,” while the other just wants to find new customers by making the best use of the Internet channel.
service, that thing which is not always included in the price
A simple operation We all know that little thrill at the end of a web project, when the site switches to the client’s domain name, and it can finally fulfill its mission on the web: spread the good word. In 90% of cases, the operation takes 30 seconds flat for the best of us: […]
Find the Webmecanik software at Classe Export – Nov 26 and 27, 2013 – Eurexpo Lyon-Stand 60
Our expertise in international organic and paid search, combined with our marketing automation software Webmecanik, fully contributes to generating millions of euros in export revenue for our clients. Come and meet us at the international trade show, Classe Export, at Eurexpo Lyon, Stand 60, from November 26 to 27, and discover our expertise, methods, and […]
woocommerce product variations in google shopping
Following the Woocommerce Prestashop comparison, we were recently confronted with the lack of a reliable and well-made plugin to export all Woocommerce product variations to Google Shopping. There is indeed an “official” plugin from Wootheme for Google Shopping, but it does not take variations into account. For a textile e-commerce site, this restriction is almost […]
online advertising and local businesses
Since Eureos opened an office in downtown Annecy, the team has rediscovered local commerce. Our butcher prepares ready-to-heat lasagna for us when we’re short on time at lunchtime, the wine merchant across the street supplies the bottles for employees’ birthdays, our banker and our insurance agent regularly drop by for coffee in the morning. And […]
analysis of search queries from organic results: tough with the (not provided)
(not provided): move along Whether you are a great SEO (organic search) specialist or an informed amateur, you have noticed that when you try to get information about your keywords in Google Analytics, you most often get (not provided). This means that Google no longer provides you with part of this information, following the […]
webmarketing, the intern’s job
For many companies, the professional world can be divided into two categories: Serious professions: banker, lawyer, doctor, engineer… Kid jobs: Club Med activity leader, pedal-boat attendant in Annecy, live distributor of free newspapers, server at McDonald’s and… web marketer. When you browse job sites, you really get the feeling that webmarketing is child’s play: out […]
I am an expert in Facebook marketing
I like social networks. They are an open door to every window. Generally, when a client starts a working session with “I want to create a buzz,” I get the urge to head for the door. Tough luck, we’re in our offices, we have to stay. In itself, we all want our little quarter-hour of […]
what if viadéo were… useless?
Alright, I admit it, the title is provocative. Ok, Viadéo lets you have a dynamic address book. Ok, it may possibly help you find a job. But when it comes to mass sales prospecting, until now I had my doubts, but now I have numbers. For quite a while I had the feeling that […]
e-commerce: WordPress or PrestaShop?
If you had asked me the question a year ago, I would have answered without hesitation: PrestaShop. But since we need to know how to evolve in a web world that is constantly changing, we tested e-commerce on WordPress, with the WooCommerce plugin. Here are our first impressions. Usability: tie Catalog management If you run […]
prune AdWords suckers, it’s in season!
Yes, you can spend your day programming in Python and managing AdWords campaigns, and at the same time enjoy the simple pleasures of gardening. Unfortunately, professional reflexes are never far away. AdWords Exclusions and Pruning Suckers: same fight In the garden… For those unfamiliar with growing tomatoes in pots on a concrete terrace, pruning suckers […]
“This train ticket was cheaper this morning” : thwart IP tracking
Webmecanik comments: As you know, among other things we use the IP tracking technique to take the pulse of internet users. But never for the devious and improper purposes indicated in this article. We will run the test on train tickets and give you our results in a future post « This train ticket was cheaper […]
google’s april fool’s joke
Google has gotten us used to its devastating humor for quite some time now. This time, for April 1st, they really outdid themselves: if you track your website’s traffic statistics through Google Analytics, you will be surprised to find that 41 visitors are coming… from the control room of the international space station (International Space […]
to better meet market expectations, track your internal search queries with Analytics!
The best traffic on a website is the traffic you already have. When you know how much effort it takes to attract qualified visitors to an online store, the least you can do is make the most of the information they leave behind. Of course, everyone knows the age-old bounce rates, average visit duration, and […]
I’m drowning in quote requests, stop everything!
Usually, when a client does not renew a contract with a provider, it means something is wrong. But there are exceptions. Proof of this is this email received by one of our industrial clients: “For the time being, we would like to temporarily stop this GOOGLE campaign because the results are indeed good and we […]
The 10 tools that make life easier for community managers
Publishing, moderation, monitoring e-reputation, managing advertising campaigns on social media… the job of a community manager has many facets and requires the use of certain tools to be more efficient. There are many services available, so I am offering you a selection of 10 tools that make life easier for our dear community managers… (…) […]
Best Wishes 2013
[quicktime]https://s3-eu-west-1.amazonaws.com/ikalia-videos/Voeux/voeux-2013.mov[/quicktime] Best wishes for 2013 – great success in your marketing automation projects – with Webmecanik of course!
2013 web bullshit bingo
Just a few days left before 2013. A good opportunity to update your Bullshit Bingo cards. Here is my end-of-year proposal, with the corresponding hidden translation: Transmedia Your TV is going to change gender Web 3.0 Software update for Web 2.0 Community Pilot Warm-up host Multitenant Battle cry of the Great Information Systems Architect Win-win […]
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