The real estate market crisis requires exploring new ideas to acquire business opportunities. Given the difficulty of generating demand, it may be preferable to focus on handling all ongoing requests rather than on acquisition.
The solution is therefore to act on incoming requests that have gone unanswered, by combining your phone calls with marketing automation. Here is the most effective use case for the real estate sector.
Recover, qualify and prioritize requests by phone
Causes and consequences of missed calls
The main causes of missed calls identified in the real estate sector are:
- A strong need for details about a property or real estate project,
- Agents being unavailable during field assignments,
- High demand in tight markets.
Many missed calls therefore cause unavoidable consequences:
- The immediate dissatisfaction of the caller who was unable to reach you,
- A brand image tarnished by your teams’ unavailability,
- The marketing budget allocated to acquisition is wasted,
- Business opportunities are missed.
Recovering missed calls
To overcome the issue of missed calls without additional human resources, you can automatically send an SMS as soon as the caller is unable to reach you. This message reassures the contact that your teams have properly taken their request into account. By including a link to a page with a form in the SMS, you also guide them toward booking an appointment online.
How do you qualify phone calls?
By using SMS sends coupled with a landing page, the caller fills in all their details as well as the reason for their call. Having this information makes it much easier to qualify the calls:
- I have a question about an ongoing case,
- I want to rent a property,
- I want to put a property up for rent,
- I want to buy a property,
- I want to value or sell a property,
- I have a question for the condominium association,
- I would like to contact the recruitment department,
- Other.
Prioritize calling prospects back
By distinguishing callers’ requests, you can prioritize calling them back. A request concerning the sale or purchase of a property will therefore take priority over a rental request.
You can also personalize the content of your contact form to save time processing the request. For example, add the reference of the listing concerned by the caller’s request, ask whether they are already a client or whether this is a first contact, add a checkbox if it is an ongoing sale…
Marketing automation for nurturing your prospects
What are the advantages of marketing automation?
The advantages of marketing automation are numerous. Thanks to this system, you can automate the follow-up of your new prospects with the aim of qualifying them by sending content that brings them added value. This way, you send the right message, to the right person, at the right time. In addition, you save valuable time to devote to your other tasks.
Scoring prospects generated by SMS + LP
Scoring makes it possible to assign points according to the quality and interest of your prospects. By collecting new leads through SMS on missed calls, we already know their level of qualification. They tried to contact you because they are interested in a listing or a service.
As for their interests, you can determine them based on the reason for their call.
Nurturing prospects according to their interests
Likewise, you can dedicate certain informational content to your prospects according to their interests.
In the case of prospects interested in a rental listing, you can send them guides on their future situation, with a view to advising them as effectively as possible:
- How do I properly put together my rental application?
- How do I recover my security deposit after the move-out inspection?
- What are my obligations as a tenant?
- Tenant pre-emption rights: what are they?
Regarding prospects interested in a valuation of their property, you could send them this type of guide:
- Selling with a real estate agency: what are the advantages?
- Which sales mandate should you choose with a real estate agency?
- How do you sell your property quickly and at the best price?
- Buyer’s cooling-off period (Article L271-1)
The objective here is to establish your position as an expert, to convince your target audience that your agency will know how to advise and support them in their sales process.
How do you implement a method to generate prospects and follow up with them automatically?
Converting missed calls into qualified prospects
You can create a call-tracking account on the Magnetis website to activate SMS on missed calls there, customizing their content. Magnetis can also generate a customized landing page for you, on request.
Activation is quick and the results are immediate; you can also contact them if you would like support in creating your account and configuring your numbers.
Nurturing your prospects to accelerate their conversion into customers
It’s simple! We always start with an initial meeting to qualify your needs and your project before getting started. Then comes the hands-on work: setting up prospecting and nurturing campaigns. This involves configuring the software and training the user teams. Allow a few hours accompanied by a Webmecanik expert. Once lead tracking by phone has been set up, regular monitoring will be scheduled to ensure good performance.
