#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Increase your conversions and retarget with web notifications!
Communication channels are becoming increasingly diverse. Beyond the timeless email or SMS, web notifications are emerging at the intersection of communication and retargeting. What is a web notification? Also called a push notification, a web notification is a message sent directly to the browser of a computer or a smartphone (in which case we speak […]
AutomationDay 2020 – customer experience in the spotlight
See you on October 6, 2020 for the only French day of the year dedicated to Marketing Automation! Would you like to learn more, share, and improve your skills on the topic of marketing automation? This event is for YOU! AutomationDay is a day of conferences, workshops, and meetings aimed at digital marketing professionals. This […]
5 techniques to collect more leads from your website
There are several techniques to collect the email addresses from the visitors of your website and integrate them into relationship programs (newsletters or others). Here, we will present the main ones. We have chosen to focus on the 6 most effective techniques for 2020. Enjoy your reading! 1. Implement “smart” pop-ups Pop-ups are probably the […]
Webinars: how to generate leads?
Webinars (“webinaire” in French) are a very powerful B2B prospecting tool. Webinars are live, online presentations. It is the result of the fusion of the words “web” & “seminar” (seminar in English). A true content marketing and lead management tool, the webinar proves to be an effective solution for: Presenting your new products or features […]
Comparison of the marketing automation solutions Webmecanik Automation and Plezi
Using a marketing automation solution is now essential in your inbound marketing strategy, but choosing a tool can prove long and complex, as the list of software available in this fast-growing market is extensive, as are the features offered by each vendor, as you may have seen in our benchmark. Because every need is unique, […]
The best KPIs to track in marketing automation to measure your conversions
How can you track the number of new prospects and customers each month? Once the configuration of your marketing automation strategy is complete, and the first campaigns are in place, the next task will be to make sure that your marketing automation software meets your expectations: How many prospects (or leads) are added to the […]
Why do you need to segment your contact database in Covid-19 times?
Since the beginning of the health crisis, we have all received tons of emails from companies talking about Covid-19, remote work, the business slowdown, etc, etc.. This massive number of emails has particularly saturated the messaging service networks of Internet service providers such as Orange, SFR or La Poste. The difference between ISPs and email […]
Side-by-side comparison: Webmecanik Automation versus Mailchimp
Marketers from all over the world use Mailchimp for their email marketing needs. Mailchimp is, indeed, the leader in this field and has very attracting prices. It is true that the tool works well when you’re starting out, but if you need something a bit more robust and want to take a step further and […]
Webmecanik launches a new contact owner assignment feature
Inbound marketing is at the heart of the digital strategies of companies that want to generate leads. However, it is not just about generating leads to satisfy marketing indicators, but indeed about turning these leads into customers. The lack of alignment between Marketing and Sales teams is a widely highlighted obstacle in French B2B, so […]
A brand new email builder is coming soon
As I mentioned some time ago to the Mautic Community Core Team, Webmecanik is proud to offer its Mautic expertise and resources to develop a new world class email builder embarking the latest trendy technologies in the email industry. Since I have been names Product Team leader for the community, I’d like to bring that […]
How to evaluate the ROI of your marketing automation campaigns using Google Analytics?
It is well known that all marketers want to know the conversion rate generated by their marketing automation campaigns in order to measure the famous ROI (return on investment). It is therefore necessary to use a traffic analysis tool such as Google Analytics which provides a lot of information on the online customer journey. The […]
Webmecanik updates the Mautic Community Zapier plugin
Webmecanik updates the Mautic Community Zapier plugin On January 28, 2020, Webmecanik provided the Mautic community with a major update to the Zapier plugin. We explain why we took this step, as well as the impact on your usage. What is Zapier? Zapier is a fantastic tool that makes it very easy (without technical skills) […]
Webmecanik accelerates its profitable growth !
Webmecanik accelerates its profitable growth ! Me and the Webmecanik team wish you all a happy new year 2020. The second half of 2019 was an amazing commercial success with new customers choosing Webmecanik as the alternative to Hubspot, Marketo, or Salesforce in diverse industries such as road concessions (ATMB), banking (Crédit Agricole Ile de […]
Webmecanik launches its new marketing automation multi-account platform
Webmecanik, marketing automation software editor based on Open Source technology, has launched its new multi-account platform. This new platform allows to centralize and manage all your clients as well as subsidiaries or brands in a single place. The multi-instance management system was crafted specially for agencies but also for multi-account entreprises. The Webmecanik platform allows […]
The alternative provided by Webmecanik on the new rules on cookie management
As explained on our blog, the new rules on cookie management will soon be here (Chrome 80 is scheduled for February 2020). These new rules will now block by default (Standard mode) third-party cookies. In addition and as promised, while Webmecanik is directly affected by these new guidelines, we have been working hard over the […]
Inbound Marketing: the key steps of a high-performing strategy
Inbound Marketing: the key steps of a high-performing strategy The digital transformation of your SME is no longer a question, it is a necessity, and it is time to take the plunge. It is also essential to rethink your traditional marketing methods. For effective and intelligent communication, Inbound Marketing is a proven solution. But be […]
What are the strategic challenges of inbound marketing?
If outbound marketing (or outbound marketing) is based on intrusion and mass messaging, inbound marketing (or inbound marketing) “is a digital marketing strategy aimed at bringing the customer to you, rather than going after them.” An approach fully aligned with new uses, placing digital at the heart of today’s commerce. Also read: Inbound marketing embodies the […]
How to create an effective newsletter in 6 steps?
How to create an effective newsletter in 6 steps? In a highly connected, competitive and particularly fast-changing world, dialogue marketing is the cornerstone of a successful digital communication strategy. Among the impactful tools available to a business, the newsletter email is a fundamental one that should not be overlooked. But to be relevant, a newsletter […]
The 4 key steps for an effective lead nurturing strategy
The 4 key steps for an effective lead nurturing strategy Once your visitors have been converted into prospects (or “leads” according to Anglo-Saxon terminology), a new mission begins: turning your prospects into customers. To achieve this, a good lead nurturing strategy is essential. This botanically inspired concept consists of caring for your prospects to help […]
Web Summit 2019 feedback
Web Summit 2019 feedback Web Summit 2019 in a few figures: 70,000 participants 1,200 speakers 170 countries Very diverse themes: AI, Autotech, binate, musicnotes, planetech, talk robot, pub summit, Sports trade, Moneyconf, Healthconf… This year again, Webmecanik was lucky enough to attend. Indeed, Sophie Panot had the opportunity to take part in this great wave of […]
The 6 reasons to integrate your CRM and Marketing Automation software
The 6 reasons to integrate your CRM and Marketing Automation software Developing and maintaining a relationship of trust with your customers is essential to your company’s success. The multiplicity of customer journeys and platforms greatly complicates this customer relationship management. As personal data is now the fuel of all growth, you lose a huge competitive […]
Improve the profitability of your trade shows with marketing automation!
Improve the profitability of your trade shows with marketing automation! Organizing trade shows and events beforehand, as well as following up afterward, is very time-consuming for both Marketing teams and Sales teams. However, it is important to know that a large number of low-value-added tasks can be automated. Registration is the first mandatory step in […]
The 6 reasons to choose an open-source marketing automation solution
The 6 reasons to choose an open-source marketing automation solution If you are looking for a new email marketing or marketing automation solution, there are many options available to you. Some systems are free and open source. Just like in the CMS or e-commerce world, MarTech companies are increasingly fond of these open technologies. Why […]
What should be remembered from the “2019 State of Email Workflow”?
What should be remembered from the “2019 State of Email Workflow”? As every year, Litmus shared its report on the state of email. The 2019 State of Email Workflows reviews the market shares of email clients, emerging platforms, the latest updates, topics such as security and privacy, as well as the challenges you should expect […]
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