#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Webmecanik Pipeline
A look back at all the new features of Webmecanik Automation in 2023
The year 2023 was full of new features for our marketing automation software! Between the addition of new features and the enhancement of existing ones, our teams have put together great improvements to make it easier to implement your marketing automation strategies. Are you ready to discover or rediscover the new features of our Webmecanik […]
How to integrate Salesforce with Webmecanik Automation?
As you probably know, Salesforce is the leader in CRM software, so it is only natural that our Webmecanik Automation software offers a complete integration with Salesforce. A way to have a powerful tool, but above all an optimized one thanks to the combination of the two software solutions! Our marketing automation tool, for its […]
Why is webinar integration with marketing automation important?
Integrating webinars into your marketing strategy can be made easier thanks to automation. Creating a webinar event requires a lot of effort. In this sense, having marketing automation software at your disposal can ease the creation and organization of your webinar. This lever is essential in the B2B world. The integration of a marketing automation […]
Webmecanik Pipeline’s 2023 features: we’re revealing everything!
2023 was a year full of new features at Webmecanik Pipeline, much to our delight, and we hope yours too! We worked on developing features that are ever simpler and more effective to optimize your customer relationship management on a daily basis. Are you ready? Discover the 9 Webmecanik Pipeline features of 2023! (And yes, […]
What is the impact of Gmail and Yahoo’s 2024 security updates on your email marketing?
As part of their ongoing commitment to strengthening inbox protection, Gmail and Yahoo have announced the implementation of new standards for email marketing senders. Two key players in the email industry, specifically email service providers, have announced major changes in their approach to spam management. These changes will have an impact on your practices as […]
What level of integration between Webmecanik Pipeline and Webmecanik Automation?
Webmecanik Pipeline, our French CRM software, optimizes the centralization and analysis of customer and prospect interactions. Webmecanik Automation, our marketing automation software, automates marketing campaigns to send the right message to the right person at the right time and through the right channel. Webmecanik offers you an all-in-one solution thanks to the integration of the […]
Segmentation Use Cases with Webmecanik
A quick reminder of the definition of a segment: It is important to have a good command of segments in order to automate and personalize your marketing campaigns. Segments make it easier to create groups of prospects and customers for targeted and effective communication. Segmentation simplifies the sending of personalized emails. There are two types […]
Real estate: your incoming calls combined with marketing automation as a performance lever
The real estate market crisis requires exploring new ideas to acquire business opportunities. Given the difficulty of generating demand, it may be preferable to focus on handling all ongoing requests rather than on acquisition. The solution is therefore to act on incoming requests that have gone unanswered, by combining your phone calls with marketing automation. […]
Manage your documents easily in your CRM
Add attachments to your CRM hassle-free? Using simple drag-and-drop or in one click, link a document by going to the relevant record. This is useful for attaching key information related to an ongoing opportunity, specific activities, or even a contact. To attach a document to a contact, a company, or an opportunity, nothing could be […]
What is the benefit of synchronizing your automation software and your CRM?
Discover why synchronizing your marketing automation and CRM tools is essential to save time and improve your marketing and sales results.
Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence
A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]
How does multitable change your brand’s marketing dimension?
Discover how multitable or custom object changes your brand’s marketing dimension. Learn how to leverage these advanced segmentation techniques. Multitable, also known as a custom object, is a data structuring technique. Applied to marketing, this method is important for companies looking to precisely segment their contacts, personalize their marketing campaigns, and improve contact engagement. This […]
How to configure the database of your marketing CRM software
As a marketer, you know that the database is the source of your marketing campaigns. You probably also know that creating, organizing, and maintaining a database is a challenge. Within a company, there are various data sources enriched by several teams, and this can quickly become a real headache. Depending on the size of your […]
Virtual events: how to turn a participant into a hot lead for the sales team
Why are virtual events an essential lever for lead generation? The different types of virtual events Preparing a virtual event What to do during your event Ensuring post-event follow-up Why are virtual events an essential lever for lead generation? Online virtual events allow you to attract prospects (participants). If your participants feel supported, listened to, […]
Relationship Network feature – A clear view of intercompany relationships
The Relationship Network enables a variety of relationships to be established ” Automatic relationship management Webmecanik Pipeline includes a new feature in its PRO and ENTERPRISE offering: an advanced relationship management system between companies, designed to accurately map links between organizations. This feature is called Relationship Network! The Relationship Network enables a variety of relationships […]
How digital marketing enables a personalized sales approach
The basics of digital marketing The synergy between marketing and sales The power of synchronization tools The importance of digital marketing for businesses The basics of digital marketing Digital marketing, also known as web marketing, encompasses all marketing initiatives carried out online to reach customers or prospects. Digital marketing is used across various channels such […]
Discover 5 essential statistics to analyze your business data
Discover 5 essential statistics to analyze your business data Discover the new essential statistics to analyze your sales data in your CRM. Your statistics are enhanced with 5 new charts available. ? The power of statistics for a successful commercial strategy Analyzing your business data is essential to guide your actions and manage your business […]
4 steps to effectively analyze your CRM data
Today’s businesses have an invaluable treasure: customer data. This data, stored and organized in a customer relationship management (CRM) system, offers valuable insights to improve business performance and growth. However, to fully leverage this treasure, it is essential to adopt an effective action plan to analyze this data. So what is the potential impact of […]
How marketing automation optimizes your physical events
Section 1: Understanding marketing automation Definition of marketing automation Marketing automation refers to the use of specialized software and technologies to automate marketing tasks, generally repetitive ones, in order to optimize processes, increase efficiency, and improve results. Although it is more commonly used for 100% digital campaigns and events, it is also well suited to […]
CRM and Big Data: a strategic approach to transforming your business
The CRM tool (short for Customer Relationship Management) has become a must-have in the technical ecosystem of sales teams. According to a Stratenet study from 2022, 91% of companies with ten employees or more use a CRM to manage customer conversations. Nowadays, innovations such as artificial intelligence and big data make it possible to go […]
The 5 highlights of AutomationDay 2023
For its seventh edition, the AutomationDay 2023 event took place on Tuesday, October 3, 2023 and brought together nearly 300 people throughout the day. Two conferences and three workshops, around the themes of Marketing Automation and Sales, punctuated this day full of insights, which took place on the Livestorm platform. From 10 a.m. to 4:30 […]
How to Use the Advanced Scoring Feature in Webmecanik Automation?
Webmecanik is enhancing its Scoring feature by adding new rules for a more refined management of your marketing actions. In this article, we offer you a glimpse into the new Advanced Scoring feature of the Webmecanik Automation software ?. Reminder: What is scoring? Scoring, in essence, is based on point attribution rules and triggers. It’s […]
Release Webmecanik Automation – october 2023
Because every detail matters, and based on your feedback, we are pleased to introduce a simple yet powerful enhancement: the redesign of the email scheduling interface. This new feature will be implemented in the next few days in your Webmecanik Automation software. Scheduling can make a difference in a marketing strategy: it allows you to […]
5 essential strategies to improve customer experience through your CRM
Faced with competition and the ever-increasing demands of consumers, companies are gearing up. Thanks to the most innovative technological tools such as artificial intelligence or marketing automation, companies can take customer experience even further. How? Here are five essential strategies to improve customer experience through your CRM. First strategy: more personalization = more engagement Second […]
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