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New rules on cookie management, major change for software and web apps editors
New rules on cookie management, major change for software and web apps editors The tracking protection feature, first launched as a simple protection for private browsing, has recently been modified by Firefox. In fact, in the recent version 70, this protection is now reinforced in order to increase control by the Internet user by blocking by default […]
B2B Lead Generation & Marketing Automation – The key figures for 2019
B2B Lead Generation & Marketing Automation – The key figures for 2019 For the third consecutive year, Companeo has published The 2019 B2B Lead Barometer. A complete and detailed study, carried out among marketing and sales directors. Once again this year, this barometer highlights market trends and developments in B2B lead generation. What should we […]
Recruitment, the main obstacle to strong growth among software publishers
Recruitment, the main obstacle to strong growth among software publishers On October 8, 2019, Syntec Numérique and EY presented the results of the ninth edition of the Top 250 French software publishers. An opportunity to see that the sector remains extremely dynamic and innovative in France, and to revisit the chronic recruitment difficulties that are […]
Paid acquisition campaigns: how can you boost their performance by combining them with marketing automation?
Paid acquisition campaigns : how can you boost their performance by combining them with marketing automation ? The deployment of acquisition strategies based solely on primary KPIs is self-evident for most advertisers. We will see that highly effective strategies can be deployed on the basis of so-called “secondary” performance indicators (newsletter subscription, resource download, webinar registration, etc.). A […]
Comparison of Marketing Automation solutions
We regularly provide a comparison of different marketing automation software on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer a pairwise comparison of software solutions following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you […]
Don’t miss your next growth driver, quickly discover the first book on Marketing Automation.
Business leaders, marketing directors, or sales directors, this book gives you the keys to deploying a marketing automation solution across all your touchpoints. By placing your customers at the heart of your business strategy, you accelerate your business and optimize your customer relationship. Marketing automation is no longer an option; it has become the essential […]
New record investment in Acquia, owner of Mautic
The announcement is brand new: a few months after the acquisition of Mautic by Acquia, a new investor acquired a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion dollars. This fact is not expected to bring fundamental changes to the Open Source communities Mautic and Drupal […]
Marketing Automation: do you need to be accompanied by an agency?
In 2019, French B2B companies declared that only 27% of their leads are generated by their Marketing Department (B2B Lead Barometer, Companeo, June 2019)! The room for improvement is therefore enormous for marketers, while 80% of business and sales leaders identify a faulty Marketing / Sales alignment as the main cause of these poor performances. […]
Why choose the open source marketing automation software Mautic
Mautic community at the center of Webmecanik work When David Hurley first develop Mautic in 2015, he wanted to create a community that gives every people the power to understand, manage, and grow their business or organization. This belief is central to Webmecanik since we decided to help companies implement marketing campaigns that are really […]
How did INES CRM grow its sales thanks to Marketing Automation?
With the advent of SaaS, software publishers now have two imperatives: the original one of scaling their business, and the new one of lowering the churn rate. Scalability relies on systematizing and automating the follow-up of new leads to convert them better. To reduce attrition, customer follow-up helps make them autonomous and extend the duration […]
Webmecanik accelerates its internationalization
On behalf of the Webmecanik team, I am proud to welcome 32 new clients for the first half of 2019, Divalto and Dimo Software in IT, Skiply in the world of connected devices, Fransat in the media sector, and a few non-profit organizations. Our revenue is growing by 22% with stable staffing levels. This allows […]
How much time should you allow to implement marketing automation?
According to the agency we interviewed, time is the most complicated thing to manage in marketing automation. Setup time, the time available to teams, etc. Let’s look at this in detail ! Why should you allow time to implement marketing automation? Marketing automation is used by many agencies and companies, so we interviewed the agency Digital […]
Marketing Automation hosted in Switzerland
Security is one of the most important things for software users and application owners. The data protection topic became especially relevant and decisive since the General Data Protection Regulation (GDPR) came into effect on May 25, 2018. The Regulation requires businesses to take necessary technical and organisational measures to ensure a high level of information […]
Expectations for Mautic Community after being acquired by Acquia
Almost 2 months after the announcement of the acquisition of Mautic by Acquia, the Mautic community is still waiting for extra announcements the corp. started to prepare for “the 90 next days” offering further details. This big change for the community is a fantastic opportunity to take advantage of Acquia’s experience with Drupal and redefine some community rules. […]
Webmecanik is the main sponsor of AutomationDay 2019
What’s better than an event on Marketing Automation for the fall of 2019? Webmecanik is proud to be one of the main partners of AutomationDay event, which will take place on Tuesday September 17 2019 in Lyon, France. You don’t know AutomationDay yet? It is a day of conferences, workshops and meetings for digital marketers […]
Webmecanik Automation shows you the best times your emails are opened
In marketing, defining and tracking KPIs (Key Performance Indicators) is essential. Webmecanik has listened to your feedback and works every day to improve its Automation software. After a development related to e-commerce on Prestashop, today we are interested in dashboards, and more specifically the latest addition to its widgets: the best opening times. The topic […]
Looking back at WEBISLAND 2019
A lot of stress, a lot of work, but it was crazy! Quite simply! Last Friday was the second edition of our event WEBISLAND. An event that we created more than a year ago now (Webmecanik Pipeline X Khosi), dedicated to digital marketing in Nantes. An event that we imagined over a drink in 2018 […]
Do we really need double opt-in?
Since the enforcement of the GDPR (General Data Protection Regulation), we have heard a lot about the practice of opt-in, which is to obtain people’s consent to be able to send them marketing emails. But in all this, is the double opt-in practice important? First, let’s define what the double opt-in is. It is a […]
How much does Mautic cost? The true cost of Open Source
Many companies looking for an inexpensive marketing automation solution, embark on the adventure of Open Source with Mautic with the idea that Open Source (open application code) is free. This is partially correct. It is very easy to download the entire code (hosted on GitHub, here is our fork) which technically allows to have the application […]
Webmecanik offers a free alternative to Mautic Maestro
While Mautic has just announced its acquisition by Acquia, the company took the opportunity to announce an update to its software dedicated to agencies and multi-account marketing automation management. An opportunity for us to remind you that Webmecanik is the pioneer of the offering designed for agencies and multi-account companies (that was already in 2014). […]
Acquia acquires Mautic Inc.
Following the announcement that Mautic Inc. was acquired by Acquia, we offer you our first reactions in this editorial. You will discover our impressions, ideas and some clarifications from the perspective of the second largest contributor of Mautic community. Requirement: to distinguish Mautic from… Mautic! Careful: the communication around this event was a bit awkward. […]
Multichannel marketing – Which channels to prioritize in 2019
Over the past few years, we have observed a profound transformation in the way marketing is approached. Indeed, technological progress is disrupting consumer behavior; consequently, it is essential for companies to evolve their marketing approaches. Content marketing is an illustration of this phenomenon. Content marketing has become one of the strongest web marketing trends; indeed, for […]
The best tips to improve the deliverability of your emails!
2 billion emails are sent per month, and when the GDPR came into effect, records were broken with more than 100 million emails sent per day. Emailing remains a preferred communication channel, whether for institutional, transactional, or marketing communication, and marketing email statistics should be monitored. It is therefore important to take the utmost care […]
Plugin update: Prestashop x Mautic (1.3.2)
We are proud to announce the update 1.3.2 of our plugin Mautic x Prestashop as well as the Webmecanik Automation x Prestashop version! Here is the list of new features: Information linked to purchases In this new version of the module, we added new purchase information to the data synchronization between Prestashop and your marketing automation software. That […]
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