Emineo Education Schools double their recruitment leads with Webmecanik’s CRM!

Case study – Emineo Education Schools: Jean-Charles Desmons’ testimonial

We had the pleasure of interviewing Jean Charles Desmons, Director of Admissions and Corporate Relations at the Emineo Education Group and a user of Webmecanik’s CRM software.

In this interview, discover the reasons that led Jean-Charles Desmons to place his full trust in our CRM and how it was able to address all the issues encountered by an Admissions Director at a business school.

Jean-Charles, what is the mission of the Emineo Education Group?

Emineo Education is committed to building its students’ career plans, to ensure their employability at the end of their training journey.

These objectives are achieved through personalized support from the moment the student is admitted and through very regular updating of the skills sought by a demanding economic market undergoing profound change.

Emineo Education also aims to facilitate geographic access to many higher education programs that are very often confined to the largest cities. It thus expands its expertise by opening institutions in medium-sized, attractive cities, particularly in western France and along the Atlantic coast

“All Emineo Education schools offer training programs from high school diploma to master’s degree level across 6 schools / 14 campuses / 4 training sectors”

Why did you implement a CRM in your company? What issues needed to be solved?

We needed a tool that was both easy to use and powerful to manage our database of partner companies so that we could keep our promise: quickly placing our candidates in companies. Indeed, the schools of the Emineo Group are firmly focused on professionalization and work-study programs. Given our growth, our admissions and corporate relations teams absolutely needed to rely on a management tool geared toward companies.

What solutions does Webmecanik’s CRM software provide?

We looked at CRM solutions that were either generalist or specific to the education and training sectors. The CRM convinced us because of how easy it was to customize it to adapt to our constraints and our business, while keeping a common base that is very easy for everyone to use. We were able to streamline the very (far too) numerous files previously used, and standardize our business and follow-up processes.

Which features do you use the most, and what solution did you use before?

The CRM we most commonly used before was … Microsoft Excel. Today, our top 5 most-used features by the teams at Emineo Education’s various schools are actions and tasks linked to ongoing opportunities, follow-ups, opportunity tracking, monitoring the growth in generated revenue, as well as dashboard reports concerning sales.

We are also very satisfied with the level of integration with our management SaaS with which we create our quotes and from which all our invoicing originates: YPAREO, which is widely used by schools, training centers and Chambers of Commerce and Industry, and which we chose among the sector’s top 3, which also include Oscar Campus CRM and ePlanning Solution.

What results best illustrate the benefits of using the CRM for your employees and your company?

The smoothness of our education business processes, easily configured in the CRM, enabled much better lead management by our sales teams. This contributed to the 27% growth in our revenue.

For the first time, our salespeople were able to dynamically and instantly assign their leads to the recruitment officer. The organization of follow-up tasks now allows collaborative and interactive work that enables us to qualify all opportunities. The number of leads handled per salesperson has doubled!

We benefit from excellent responsiveness thanks to instant reporting on the number of leads handled, within what timeframes, and with what success rates.

The relationship between marketing, sales, and recruitment officers is much better. These three entities now share the same goals and the same successes

What feedback would you give on your experience with Webmecanik’s CRM software?

First of all, I would like to highlight the proximity and quality of the teams with whom we work in confidence. The start-up phase allowed us to quickly build our skills and have CRM settings tailored to our education and recruitment businesses.

Next, the support team’s responsiveness is such when we request improvements and advice that we have never looked at the competition.

Finally, the improvement in the number of contacts managed and the growth in revenue are the tangible results since the installation of the customer relationship management software.